Leads are an important benchmark and more important than so-called vanity metrics such as likes, followers and fans, because they don't say much.
Think like a strategist
To know which experiments can help your business grow, you need to have a clear picture of your strategy. And that is where some growth hackers go wrong. They focus only on tactics and on as much output as possible and forget to take into account the business strategy of the company.
Not all companies want 'as many new visitors to their website as possible'. Sometimes it is more interesting to convert people who have visited certain pages on your website into paying customers. Or you want to focus on upselling or cross-selling and work on an existing customer database.
Therefore, a good growth hacker is first and new zealand number for whatsapp foremost a strategist who thinks before he executes. The tools and tactics are always in line with the business strategy of the company.
First, you make a list of all the assumptions or hypotheses about your company or brand. An assumption is for example:
If we give away a free trial of our service, it will lead to more sales.
Also read: 360° growth hacking: grow your business like a pirate [how to]
We write down all these assumptions and then we test them. Measuring is very important and is something that most companies still do too little. Also make sure that all assumptions – which are often spread throughout a company – are tested and measured in the same way. An example: how much time and money do we invest in a certain channel and how many leads come from it?
You can view all this data in Google Analytics, but you can also compare it in a simple Excel document. For example, you can look at the total costs per channel, divided by the number of new customers you have acquired per channel. That gives you the 'customer acquisition cost per channel', a metric that gives you insight into which channels generate the most sales.