According to Gartner it is estimated that by 2022
Posted: Sun Dec 22, 2024 10:05 am
A new B2B digital marketing trend for 2022 is the possibility of connecting with your audience during working hours and with really good CTRs.
remote workers will spend 20% of their time watching video content.
Linked to the previous point, listening to audio content (podcasts for example) will be a clear trend even though all eyes are on work. Interestingly, Hubspot talks about a certain slowdown in Audio philippine phone number lookup investments in 2022. You will see it below.
Employee Advocacy or letting your employees be your voice gains a lot of strength and enhances credibility.
There is a very clear fact about Linkedin: When employees share content, CTRs multiply by 200% compared to content published from the corporate channel.
The development of Employee Advocacy programs to distribute and curate content will become a popular practice due to its profitability.
Developing B2B employee advocacy platforms and making it easy for employees to publish content in addition to other actions will be important.
At btrueb, as B2B sales consultants, we strongly believe in working with the sales network to obtain relevant content topics from clients and also in working on training in Social Selling.
remote workers will spend 20% of their time watching video content.
Linked to the previous point, listening to audio content (podcasts for example) will be a clear trend even though all eyes are on work. Interestingly, Hubspot talks about a certain slowdown in Audio philippine phone number lookup investments in 2022. You will see it below.
Employee Advocacy or letting your employees be your voice gains a lot of strength and enhances credibility.
There is a very clear fact about Linkedin: When employees share content, CTRs multiply by 200% compared to content published from the corporate channel.
The development of Employee Advocacy programs to distribute and curate content will become a popular practice due to its profitability.
Developing B2B employee advocacy platforms and making it easy for employees to publish content in addition to other actions will be important.
At btrueb, as B2B sales consultants, we strongly believe in working with the sales network to obtain relevant content topics from clients and also in working on training in Social Selling.