Monthly cost : so you know what you are going to pay each month, regardless of the actions carried out.
Reporting : In any form, it is essential to have information on the progress of the project.
Monthly meeting : If an agency does not communicate with the client… we are in trouble. That is why it is something that has to be within the budget.
DNA : or confidentiality agreement on analysis data or business model.
What shouldn't a budget have?
I believe that abuse is never the solution, neither for one party nor the other.
A commitment to permanence
I think it's a shame to have someone under a permanent contract.
If a person as a client does not want to continue with a company, philippines phone code I think it is completely logical that they can leave within the same month of service.
I have seen budgets that include variables in the price and from my point of view this is very dangerous.
Whether or not they are finally collected in the monthly payment.
Goals
Securing goals is wishful thinking.
I fully understand that a client asks what the objectives will be, but in SEO we are not fortune tellers and when I see that someone is securing a position it is probably because they are going to use black SEO techniques.
When someone asks me about my goals, I always say that I will do everything possible, but it will be Google who decides.
It is up to the client whether or not to decide to trust us when hiring, but it is better to tell the truth than something we cannot guarantee.
Even if we achieve a top position for a client, that doesn't automatically mean they'll have more sales; there are many factors at play that are beyond the SEO strategy.
How to calculate the price?
In my company we always work with a base price for the simple reason that we see all the projects on a weekly basis and take actions and decisions on all clients based on the results obtained in the week.
This means that each project has a minimum number of hours that must be billed.