What do your email marketing campaign statistics mean?
Posted: Tue Feb 18, 2025 6:31 am
To check that the objectives set in an email marketing strategy are being achieved, it is necessary to analyze a series of statistics.
The main email marketing metrics and how to interpret them
1. Bounce rate
It is used to find out the number of emails that have not reached their destination . If this number is high, it indicates that the mailing list being used has not been cleaned of non-existent email addresses .
2. Open rate
The open rate indicates the percentage of emails that have been opened out of the total number of emails delivered. The average global open rate is 21% . To achieve a high open rate, the following factors must be taken into account:
Segment your subscriber list based on their interests, so that luxembourg telegram data emails sent to each person will respond to their tastes and needs.
The subject of each email sent should be designed to be attractive to the recipient. This will make them more tempted to open it.
It must be clear who the sender is, since one of the main reasons why a person does not open an email is because they do not recognize the company or person who sent it.
3. Click-through rate
This indicates the percentage of recipients who clicked on one of the links included in a given email. This percentage is 3.2 % worldwide . To achieve a high click-through rate, it is essential that the content sent is attractive to recipients and includes clear and concise calls to action .
4. Casualty rate
Indicates the percentage of people who have unsubscribed after receiving a particular email. Having a high unsubscribe rate is a sign that the content sent is not to the recipients' liking.
On the other hand, all data included in a database must have been obtained legally, that is, with the express consent of the persons whose personal information appears in said database.
Quality and Integrity of information
The number of records contained in the databases.
That the data included in the database allows it to be segmented based on different criteria.
That there are no duplicate records .
That the data contained therein is up to date .
That all the information in the database is correct , especially the email addresses, since each non-existent email address is a problem when it comes to mailing.
A database that meets these requirements will help companies get the most out of their email marketing campaigns .
The main email marketing metrics and how to interpret them
1. Bounce rate
It is used to find out the number of emails that have not reached their destination . If this number is high, it indicates that the mailing list being used has not been cleaned of non-existent email addresses .
2. Open rate
The open rate indicates the percentage of emails that have been opened out of the total number of emails delivered. The average global open rate is 21% . To achieve a high open rate, the following factors must be taken into account:
Segment your subscriber list based on their interests, so that luxembourg telegram data emails sent to each person will respond to their tastes and needs.
The subject of each email sent should be designed to be attractive to the recipient. This will make them more tempted to open it.
It must be clear who the sender is, since one of the main reasons why a person does not open an email is because they do not recognize the company or person who sent it.
3. Click-through rate
This indicates the percentage of recipients who clicked on one of the links included in a given email. This percentage is 3.2 % worldwide . To achieve a high click-through rate, it is essential that the content sent is attractive to recipients and includes clear and concise calls to action .
4. Casualty rate
Indicates the percentage of people who have unsubscribed after receiving a particular email. Having a high unsubscribe rate is a sign that the content sent is not to the recipients' liking.
On the other hand, all data included in a database must have been obtained legally, that is, with the express consent of the persons whose personal information appears in said database.
Quality and Integrity of information
The number of records contained in the databases.
That the data included in the database allows it to be segmented based on different criteria.
That there are no duplicate records .
That the data contained therein is up to date .
That all the information in the database is correct , especially the email addresses, since each non-existent email address is a problem when it comes to mailing.
A database that meets these requirements will help companies get the most out of their email marketing campaigns .