As for the reason for this growth, China Lilang analyzed in its financial report that it was mainly due to the fact that the light business continued the growth momentum of the fourth quarter of last year, driven whatsapp number in australia by store operations and new retail in the first half of the year, with revenue of 388 million yuan, a year-on-year increase of 17.3%. The main series' revenue was 1.212 billion yuan, a year-on-year increase of 4.5%.
By product category, China Lilang's tops accounted for 60.1% of total sales, up 11.8% year-on-year, with down jackets performing best. Pants sales accounted for 25.2%, up 12.7% year-on-year.
In terms of regional sales performance, Northwest China benefited from the good sales of outlets, with sales increasing by 15% year-on-year. Sales in East China increased by 13.2% year-on-year. Sales in North China increased by 11.4% year-on-year. Sales in Northeast China and Southwest China fell by 53.7% and 3.7% respectively.
It is reported that China Lilang is also continuously increasing the proportion of the direct-to-consumer (DTC) model. The group decided to first implement the DTC model of the LILANZ main series in Heilongjiang Province (mixed operation of group-operated stores and secondary distribution stores), replacing the previous model operated by primary distributors.
By the end of June 2024, China Lilang's stores nationwide have grown to 2,709, with a net increase of 14 stores during the period. Among them, the main series has a total of 2,412 stores, of which 38.5%, or 959 stores, are consignment sales. By the end of 2023, the company had a total of 2,695 stores nationwide. In 2024, China Lilang's store expansion goal is to add a net of 50 to 100 stores, and the new stores will mainly be shopping malls and outlets.