However, often the personas used are based on the individual perception and assumptions from employees within an organisation or don’t represent the full picture of prospects. This makes it difficult to use them in practice. For personas to be useful they need to be truly data-driven to be beneficial for marketing use. So how can we do this?
How to create an audience profile:
A profile serves as a foundation cp number in philippines for understanding individuals by analysing specific characteristics. These characteristics fall into three broad categories, each offering unique insights:
Socio-demographic data lays the groundwork for segmentation by identifying tangible, measurable factors. These include:
Age and gender: Useful for understanding generational preferences and tailoring gender-specific marketing efforts.
Marital status: Insights into household decision-making dynamics, such as family-oriented product preferences.
Income levels and occupation: Key indicators of purchasing power and potential spending habits.
Household size and educational background: Factors that influence consumption patterns and brand receptivity.
Place of Residence: Urban, suburban, or rural settings often shape shopping behaviour and product accessibility.
Understanding these variables enables businesses to predict what products or services might resonate with their audience and how to communicate effectively.