Are YouTube video campaigns worth it?
Posted: Sat Feb 22, 2025 6:25 am
YouTube is the second most popular social media platform in the world, which is why advertising on YouTube has become a great option.
Want to know more about how YouTube ads work and why it's worth advertising on this platform?
Read on to learn how to advertise on YouTube and get a return (ROI) on your investment.
Creativity and a great strategy are what companies need to stand out in a sea of content that is receiving more and more attention from consumers and bringing advertisers new opportunities to reach them in their main interests.
Creating video content by ordinary people is a path of no return!
At least that's YouTube's vision for the next few years.
People have lost their fear of making personal south africa telegram data due to the pandemic, and the trend is that this will continue even if social distancing measures are abolished around the world, including in Brazil.
In a survey, more than 50% of respondents said that creating video content helped them feel more connected with other people.
Live streams were very successful at the beginning of the pandemic and also played an important role in this.
But will this type of content continue to be popular even after people return to a more normal life?
The trend is that yes, they are continuing and what the pandemic did was accelerate this process.
Why advertise on YouTube?
The first thing you need to know is that all audiences are on YouTube.
It receives more than 2 billion monthly users with varied interests, who consume more than 1 billion hours of video daily.
After all, 80% of Brazilian internet users use YouTube daily, according to the platform itself.
On YouTube, there are channels on all subjects, in various niches, offering relevant content from the amateur cook who wants to learn how to make pudding to the company executive watching a political analysis.
As a result, expansion within the platform is almost unlimited, channels with more than 1 million subscribers show growth rates of more than 65% per year, according to YouTube itself.
In other words, finding your audience there won't be a problem, on the contrary, it will be easy to niche your advertising to reach exactly those who have the greatest chance of conversion.
YouTube is a giant in terms of access and traffic, it is the second largest search engine on the Internet and also the second most visited website in the world, losing only to Google itself (the company that bought it)!
This means that if people want to learn something or get information, YouTube is one of the first places they turn.
Google itself also displays YouTube videos prominently among the search results on its website.
Youtube is also becoming the new advertisement for televisions, young people are using Youtube and combining it with their Smart TVs.
With the arrival of the pandemic, people spent much more time inside their homes.
By June 2020, YouTube announced a 120% increase in the time people spent watching videos on television.
So the conclusion is simple! It is worth learning how to advertise on YouTube because this social network really does influence the purchasing behavior of its users.
What types of YouTube ads are there?
Skippable in-stream ads
In-stream ads are longer in duration and can appear either before the desired video or during its execution, when they interrupt the content.
They are called this because after 5 seconds, the viewer can skip the rest of the playback if they are not interested in the content.
These types of ads are effective for a variety of purposes, including lead generation, website traffic, sales, brand awareness, and product consideration.
In this format, you can choose how you want to pay for your results.
Billing is based on CPV (cost per view).
In this case, the advertiser only pays if the content is displayed for at least 30 seconds, or less in the case of shorter ads.
Now, if the advertiser opts for the strategy of maximizing conversions, he will have to choose what CPM and CPA he would like to pay and the charge will be made according to the impressions.
Non-skippable in-stream ads
Non-skippable videos can also be viewed on desktop or mobile devices, just like skippable videos.
Therefore, aesthetically they are very similar to skippable videos.
The main difference between them is that, as the name suggests, it cannot be ignored by the public.
There is an obligation to watch it until the end to continue watching the YouTube content that the user was viewing.
This format was created with the aim of brand awareness and recognition, lasting up to 15 seconds and payment based on impressions, as desired by CPM.
Want to know more about how YouTube ads work and why it's worth advertising on this platform?
Read on to learn how to advertise on YouTube and get a return (ROI) on your investment.
Creativity and a great strategy are what companies need to stand out in a sea of content that is receiving more and more attention from consumers and bringing advertisers new opportunities to reach them in their main interests.
Creating video content by ordinary people is a path of no return!
At least that's YouTube's vision for the next few years.
People have lost their fear of making personal south africa telegram data due to the pandemic, and the trend is that this will continue even if social distancing measures are abolished around the world, including in Brazil.
In a survey, more than 50% of respondents said that creating video content helped them feel more connected with other people.
Live streams were very successful at the beginning of the pandemic and also played an important role in this.
But will this type of content continue to be popular even after people return to a more normal life?
The trend is that yes, they are continuing and what the pandemic did was accelerate this process.
Why advertise on YouTube?
The first thing you need to know is that all audiences are on YouTube.
It receives more than 2 billion monthly users with varied interests, who consume more than 1 billion hours of video daily.
After all, 80% of Brazilian internet users use YouTube daily, according to the platform itself.
On YouTube, there are channels on all subjects, in various niches, offering relevant content from the amateur cook who wants to learn how to make pudding to the company executive watching a political analysis.
As a result, expansion within the platform is almost unlimited, channels with more than 1 million subscribers show growth rates of more than 65% per year, according to YouTube itself.
In other words, finding your audience there won't be a problem, on the contrary, it will be easy to niche your advertising to reach exactly those who have the greatest chance of conversion.
YouTube is a giant in terms of access and traffic, it is the second largest search engine on the Internet and also the second most visited website in the world, losing only to Google itself (the company that bought it)!
This means that if people want to learn something or get information, YouTube is one of the first places they turn.
Google itself also displays YouTube videos prominently among the search results on its website.
Youtube is also becoming the new advertisement for televisions, young people are using Youtube and combining it with their Smart TVs.
With the arrival of the pandemic, people spent much more time inside their homes.
By June 2020, YouTube announced a 120% increase in the time people spent watching videos on television.
So the conclusion is simple! It is worth learning how to advertise on YouTube because this social network really does influence the purchasing behavior of its users.
What types of YouTube ads are there?
Skippable in-stream ads
In-stream ads are longer in duration and can appear either before the desired video or during its execution, when they interrupt the content.
They are called this because after 5 seconds, the viewer can skip the rest of the playback if they are not interested in the content.
These types of ads are effective for a variety of purposes, including lead generation, website traffic, sales, brand awareness, and product consideration.
In this format, you can choose how you want to pay for your results.
Billing is based on CPV (cost per view).
In this case, the advertiser only pays if the content is displayed for at least 30 seconds, or less in the case of shorter ads.
Now, if the advertiser opts for the strategy of maximizing conversions, he will have to choose what CPM and CPA he would like to pay and the charge will be made according to the impressions.
Non-skippable in-stream ads
Non-skippable videos can also be viewed on desktop or mobile devices, just like skippable videos.
Therefore, aesthetically they are very similar to skippable videos.
The main difference between them is that, as the name suggests, it cannot be ignored by the public.
There is an obligation to watch it until the end to continue watching the YouTube content that the user was viewing.
This format was created with the aim of brand awareness and recognition, lasting up to 15 seconds and payment based on impressions, as desired by CPM.