What is database marketing?
Posted: Mon Dec 23, 2024 10:12 am
Database marketing describes using customer data to determine what messages to send.
In addition, customer data determines the best way to com municate, optimal send times, and which channels to use.
Because database marketing targets users direct cell phone directory india y, it is a type of direct marketing. However, as opposed to other types of direct marketing, customer database marketing operates at the individual level.
While segments are often created (especially behavioral segments based on previous customer actions), the message itself is often personalized with 1:1 details to increase effectiveness.
upsell and cross-sale opportunities ft. Southwest Airlines
The best time to present cross-sales is right after a purchase.
Customers are most excited as soon as they complete a purchase, and often want to make the most out of it. In fact, that is why the recency metric in RFM analysis is so impactful.
Below, Southwest airlines does an excellent job presenting a personalized cross-sale right after their customer books a flight.
In addition, customer data determines the best way to com municate, optimal send times, and which channels to use.
Because database marketing targets users direct cell phone directory india y, it is a type of direct marketing. However, as opposed to other types of direct marketing, customer database marketing operates at the individual level.
While segments are often created (especially behavioral segments based on previous customer actions), the message itself is often personalized with 1:1 details to increase effectiveness.
upsell and cross-sale opportunities ft. Southwest Airlines
The best time to present cross-sales is right after a purchase.
Customers are most excited as soon as they complete a purchase, and often want to make the most out of it. In fact, that is why the recency metric in RFM analysis is so impactful.
Below, Southwest airlines does an excellent job presenting a personalized cross-sale right after their customer books a flight.