13 Top Digital Marketing Trends for 2020 (That You Should Start Using Today!)
Posted: Sat Feb 22, 2025 7:03 am
There are many digital marketing trends for 2020 ! The key is knowing how to use them to your business’s advantage in a way that brings sales opportunities and not just updated and beautiful channels on the internet.
Knowing the main ones and understanding them in depth can be the difference between delighting customers and getting ahead of the competition.
13 Top Digital Marketing Trends for 2020
According to experts, the trends that were most cited were: humanization of marketing, writing content like a publisher, humanization of email text, voice marketing, ads segmented by funnel stage, total humanization of social networks, creation of podcasts (audios) and SEO (website optimization) joining sponsored links.
We have listed just 13 of the main ones so that you can choose some of them and especially those that are within your reach, to get started and get ahead of the competition. Let's go!
1-Humanization of Marketing by Liliani Ferrari
Liliane Ferrari pointed out the humanization of marketing as korea telegram data only a trend, but a necessity. To achieve this, she recommends that professionals pay attention to 3 pillars: emotion, empathy and ethics.
One way to do this, according to Liliane, is to go against some of the practices recommended by some copywriting professionals. She recommends an approach of “less scarcity and promises”, letting the customer buy the products and services in their own time. In other words, without invading their space, and remembering that they are people on the other side.
And why do this? Liliane says that humanizing marketing is a matter of keeping up with the current generation. For her, young people are more aware and attentive to details. They want to know, for example, who made their clothes. Liliane Ferrari believes that more human companies will win.
2-Private chats (Directs, Messenger, WhatsApp)
Private chats, after all, are frequently checked by users and are already part of their digital routine. We can say that it is a younger and more modern version of email.
Following this line of thought, why not invest in communication through apps that, in essence, work like private chats?
This is the case, for example, with WhatsApp, whose features have been used for sales for some time now. The trend is for this to increase and expand to other areas, such as lead nurturing.
Instead of offering a newsletter, for example, some brands now offer their followers inclusion in WhatsApp groups or broadcast lists.
The popularity of the app, which led to it being purchased by Facebook in 2014, contributes to the effectiveness of this type of approach.
Now imagine if, in addition to serving as a service and advertising channel, private chat could serve as a tool for completing purchases.
This is a trend that is likely to develop. In India, the app already allows users to transact money, which makes life easier for companies. While the service is not available in Brazil, it is a good idea to plan to explore it as soon as possible.
3-The era of voice over the Internet
It has come to replace the era of likes. They are literally disappearing from social networks like Facebook and Instagram. Voice searches, in turn, are increasingly present in homes around the world, with devices activated by them. We need to optimize our content to respond to this new type of demand.
“In this voice-based world, you have to think about content as a service. What problem do you solve for the user? You have to understand what the user is looking for.”
4-Transparent Communication
Without clear regulations on the subject, several companies use consumer data in questionable ways. This has come to light in recent cases of data leaks, such as the one involving Facebook. The natural result is distrust among a large part of the public.
While companies that use questionable practices find it more difficult to relate to their audience, those that value transparency are able to stand out.
A study found that companies that produce content honestly can retain up to 94% of their customers.
Adopting this type of policy is even more essential if we consider the imminent General Data Protection Law, which comes into effect in 2020. With it, in addition to pleasing consumers, adopting transparent principles becomes important to avoid legal penalties. Check out what you can do to put your company on this path:
establish your business values, mission and vision;
make it clear that your interest is not limited to profits;
respond honestly to consumer questions;
only use data with permission from its owners;
make room for feedback and value its importance.
5-Podcast's by Gary Vee
Gary Vee is known for predicting trends, so you might be wondering: haven't podcasts been around for a long time? For him, however, audio programs are a great way to achieve something that can now be considered groundbreaking: organic reach.
Furthermore, it is a format that allows you to follow another of Gary’s guidelines: offering something to people without asking for anything in return. A podcast can offer value and content, demonstrating your authority over your market. Regarding constantly asking for information from visitors, Gary Vee says the following:
“If you’re trying to knock people out all the time, people will learn to dodge.”
6-Audio Contents
Just like images, audio is an element that has become increasingly popular in Digital Marketing, especially when it comes to voice searches. However, the trend goes far beyond simply conducting searches through speech.
Knowing the main ones and understanding them in depth can be the difference between delighting customers and getting ahead of the competition.
13 Top Digital Marketing Trends for 2020
According to experts, the trends that were most cited were: humanization of marketing, writing content like a publisher, humanization of email text, voice marketing, ads segmented by funnel stage, total humanization of social networks, creation of podcasts (audios) and SEO (website optimization) joining sponsored links.
We have listed just 13 of the main ones so that you can choose some of them and especially those that are within your reach, to get started and get ahead of the competition. Let's go!
1-Humanization of Marketing by Liliani Ferrari
Liliane Ferrari pointed out the humanization of marketing as korea telegram data only a trend, but a necessity. To achieve this, she recommends that professionals pay attention to 3 pillars: emotion, empathy and ethics.
One way to do this, according to Liliane, is to go against some of the practices recommended by some copywriting professionals. She recommends an approach of “less scarcity and promises”, letting the customer buy the products and services in their own time. In other words, without invading their space, and remembering that they are people on the other side.
And why do this? Liliane says that humanizing marketing is a matter of keeping up with the current generation. For her, young people are more aware and attentive to details. They want to know, for example, who made their clothes. Liliane Ferrari believes that more human companies will win.
2-Private chats (Directs, Messenger, WhatsApp)
Private chats, after all, are frequently checked by users and are already part of their digital routine. We can say that it is a younger and more modern version of email.
Following this line of thought, why not invest in communication through apps that, in essence, work like private chats?
This is the case, for example, with WhatsApp, whose features have been used for sales for some time now. The trend is for this to increase and expand to other areas, such as lead nurturing.
Instead of offering a newsletter, for example, some brands now offer their followers inclusion in WhatsApp groups or broadcast lists.
The popularity of the app, which led to it being purchased by Facebook in 2014, contributes to the effectiveness of this type of approach.
Now imagine if, in addition to serving as a service and advertising channel, private chat could serve as a tool for completing purchases.
This is a trend that is likely to develop. In India, the app already allows users to transact money, which makes life easier for companies. While the service is not available in Brazil, it is a good idea to plan to explore it as soon as possible.
3-The era of voice over the Internet
It has come to replace the era of likes. They are literally disappearing from social networks like Facebook and Instagram. Voice searches, in turn, are increasingly present in homes around the world, with devices activated by them. We need to optimize our content to respond to this new type of demand.
“In this voice-based world, you have to think about content as a service. What problem do you solve for the user? You have to understand what the user is looking for.”
4-Transparent Communication
Without clear regulations on the subject, several companies use consumer data in questionable ways. This has come to light in recent cases of data leaks, such as the one involving Facebook. The natural result is distrust among a large part of the public.
While companies that use questionable practices find it more difficult to relate to their audience, those that value transparency are able to stand out.
A study found that companies that produce content honestly can retain up to 94% of their customers.
Adopting this type of policy is even more essential if we consider the imminent General Data Protection Law, which comes into effect in 2020. With it, in addition to pleasing consumers, adopting transparent principles becomes important to avoid legal penalties. Check out what you can do to put your company on this path:
establish your business values, mission and vision;
make it clear that your interest is not limited to profits;
respond honestly to consumer questions;
only use data with permission from its owners;
make room for feedback and value its importance.
5-Podcast's by Gary Vee
Gary Vee is known for predicting trends, so you might be wondering: haven't podcasts been around for a long time? For him, however, audio programs are a great way to achieve something that can now be considered groundbreaking: organic reach.
Furthermore, it is a format that allows you to follow another of Gary’s guidelines: offering something to people without asking for anything in return. A podcast can offer value and content, demonstrating your authority over your market. Regarding constantly asking for information from visitors, Gary Vee says the following:
“If you’re trying to knock people out all the time, people will learn to dodge.”
6-Audio Contents
Just like images, audio is an element that has become increasingly popular in Digital Marketing, especially when it comes to voice searches. However, the trend goes far beyond simply conducting searches through speech.