Need a hand with the Engagement Studio?
Posted: Mon Dec 23, 2024 10:16 am
Every business has a special group of customers who bring much more value than the average customer. These prospects might have a noticeably increased average spend with you on a consistent basis, they might be influencers to an audience you find desirable or they might have been with you since you began 5,10,20 years ago and you want to reward their loyalty. Either way, treating them in a special way is a great way to get people talking about your brand (think nandos black card).
The Process Optimiser
Things that make your life easier, and your prospects love you more.
Automated Lead Distribution Map in Pardot
Cold Leads
We’ve all seen it. The prospect record with france telephone code an activity history of Sent, Open, Sent, Open, Sent, Open, Sent…’. No clicks, no website visits, just opens. Now, this could be a bad email client triggering the cookie in the email or it could be a prospect who just isn’t that interested and opens your emails to delete them. So how do we pull them back? The Engagement Studio designed specifically for cold leads is a possible solution. Space the emails out over time, entice them with great content and offers, and start nurturing them again as if they were a brand new prospect.
Slow Nurture Program
Prospects aren’t always ready and that’s okay. You’ll still want to keep them somewhat engaged so that you stay front of mind when they’re ready to make the decision. Maybe you’ll send them one email a month, maybe it will be a slower 60, 90 or 365 day program with emails spread throughout the program. Either way, you’re respecting their time and letting them know you’re there when they need you.
Customer Onboarding
Once the hard work is done and the prospect has now become a customer, you’ll want to give them an easy and straightforward customer onboarding experience. If you need to call your customer, your team may be too busy to do this straight away however the customer doesn’t want to wait. Automating this process buys your team some time whilst the customer is engaging with the emails. Some companies won’t need the team to speak to the customer after they’ve onboarded so this Engagement Studio could cover the whole process!
Event Promotion
This is a great one because of the January Pardot update where you can send emails on a specific date within the Engagement Studio. This means that if you have an event in May, you can set all of the emails up in the Engagement Studio in January then any prospect who joins the list can be nurtured up until the event! If the date has passed after the prospect joins the program, they simply go to the next step. Really useful.
Whether you need us to talk through some ideas, to lean on for support or to manage the whole campaign for you, just drop us a message to learn how we can help. Let's chat.
The Process Optimiser
Things that make your life easier, and your prospects love you more.
Automated Lead Distribution Map in Pardot
Cold Leads
We’ve all seen it. The prospect record with france telephone code an activity history of Sent, Open, Sent, Open, Sent, Open, Sent…’. No clicks, no website visits, just opens. Now, this could be a bad email client triggering the cookie in the email or it could be a prospect who just isn’t that interested and opens your emails to delete them. So how do we pull them back? The Engagement Studio designed specifically for cold leads is a possible solution. Space the emails out over time, entice them with great content and offers, and start nurturing them again as if they were a brand new prospect.
Slow Nurture Program
Prospects aren’t always ready and that’s okay. You’ll still want to keep them somewhat engaged so that you stay front of mind when they’re ready to make the decision. Maybe you’ll send them one email a month, maybe it will be a slower 60, 90 or 365 day program with emails spread throughout the program. Either way, you’re respecting their time and letting them know you’re there when they need you.
Customer Onboarding
Once the hard work is done and the prospect has now become a customer, you’ll want to give them an easy and straightforward customer onboarding experience. If you need to call your customer, your team may be too busy to do this straight away however the customer doesn’t want to wait. Automating this process buys your team some time whilst the customer is engaging with the emails. Some companies won’t need the team to speak to the customer after they’ve onboarded so this Engagement Studio could cover the whole process!
Event Promotion
This is a great one because of the January Pardot update where you can send emails on a specific date within the Engagement Studio. This means that if you have an event in May, you can set all of the emails up in the Engagement Studio in January then any prospect who joins the list can be nurtured up until the event! If the date has passed after the prospect joins the program, they simply go to the next step. Really useful.
Whether you need us to talk through some ideas, to lean on for support or to manage the whole campaign for you, just drop us a message to learn how we can help. Let's chat.