How to generate qualified leads with Inbound Marketing?

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Inbound Marketing offers valuable and relevant content that meets the needs and interests of the public. It is a methodology capable of increasing the number of leads, in addition to improving the quality of these contacts so that they become customers.

With this in mind, Vocali held a webinar called How to Generate Qualified Leads with Inbound Marketing . The event, which was moderated by Rachel Sardinha, Vocali's Marketing Director, also featured Lorena Schluter, Farmer at RD Station, and Nícolas Erwig, Commercial Head at Meetze and partner at Red Mug.

Check out some good practices and strategies for generating qualified leads with Inbound Marketing – from creating attractive content to the importance of joint work between marketing and sales teams.

The role of content marketing in qualifying leads
“The first step for content marketing to help generate qualified leads is to understand the organization’s tone of voice and positioning.”
Rachel Sardinha, Marketing Director at Vocali

What audience does the company need to speak to? What is the kuwait telegram data best approach? To create a good content strategy, it is essential to know the business and its potential customers well. Without this understanding, it is impossible to develop an effective content marketing plan , which is essential for Inbound Marketing actions and generating qualified leads.

Remember: each company has a specific content strategy. Digital presence and maturity are important factors in defining the best actions and approaches. In this context, content marketing is essential to promote personalized communication with different types of audiences.

Also read: Customer Language: How Vocali Changed Content Strategies and Improved Triven's Ranking

The importance of tracking conversion metrics
“You need to understand all conversion rates, from lead generation to closing an opportunity.”
Lorena Schluter, Farmer at RD Station

Managers may be fooled into thinking that a large volume of leads is great, but increasing the conversion rate is often more effective. In practice, this results in more sales and optimizes the sales team's time, as they do not need to contact unqualified leads.

In addition to looking at overall conversion rates, it’s also important to look at traffic sources. This involves setting specific conversion rates for each channel and looking at the history of those leads.

Learn more: Do you know your leads?

The work of Inbound Marketing and sales teams to generate qualified leads
“Marketing works with the future, while sales works with the present.”
Nícolas Erwig, Head of Sales at Meetz and partner at Red Mug.

Inbound Marketing and sales must work together and have clarity about actions and strategies. Often, improving communication between teams is more effective than increasing the number of leads generated .

The role of the Inbound Marketing team is to implement a plan capable of bringing qualified leads to the sales department. Sales professionals, in turn, must analyze the leads generated to check results and improve strategies, if necessary.