Furthermore, 85% also stated that SEO helps to increase the recognition of the online store, and for 39%, optimization is the second best strategy to generate more sales in e-commerce (behind Google Ads, with 42%).
But 15% of those interviewed said they still DO NOT measure brazil telegram data the impact of SEO on their online stores. For these people, the message comes from another Hedgedhog Digital survey, the “State of search Brazil” study, which showed an increase in online searches before making an online purchase.
In 2021, 88% searched on computers and 93% on smartphones, representing growth of 12.8% and 11%, respectively.
And there's more!
Search as part of the purchasing journey
Conducted nationwide with more than 3,000 people between May and June 2021, and released on December 1, the second edition of the study brought information that shows how Brazilians conduct their searches and how research has become an important part of their purchasing journey – which reinforces the need for e-commerces to invest more and more in SEO to ensure the best positions in searches.
Check out the main data from the “State of search Brazil” study.
Among those who searched for the purchase on the computer:
68% via text (typing)
2% by voice (speaking)
30% for both text and voice
Among those who searched for the purchase on their smartphone:
53% via text (typing)
5% by voice (speaking)
42% by both text and voice
Regarding voice search via smartphone and tablet, the study highlights that, compared to the 2020 survey, there was a 25% increase in Brazil in one year. The use of cell phones contributes to the habit of voice search being on the rise.
Detail : Voice search was one of the trends highlighted at the 2019 edition of RD Summit. We have a summary here of what was said about the “Era of Voice” at the event.Online search routine before purchasing
The “State of Search Brazil” also provides information comparing data between those who buy via computer and those who buy via smartphone. See the three situations that ranked highest in the survey.