Kutengesa Pipeline Velocity

[DonalCerry]

Sales pipeline velocity inoyera kuti tarisiro inokurumidza sei kufamba nechikamu chimwe nechimwe chepombi yako yekutengesa.

Kunyangwe zvingaite senge pakuona kwekutanga kuve yakawanda yekutengesa KPI pane yekushambadzira, kushambadzira kunoita basa rakakosha mukuwedzera pombi velocity. Basa rekushambadzira harisi rekungogadzira zvinotungamira. Chikwata chekushambadzira chiri kuita zvepamusoro chinozokwanisawo kugadzirisa nekukunda zvinopokana nemutungamiri Telemarketing Data vasati vambotaura nezvekutengesa. Shandisa iyi KPI kuona kuti timu yako yekushambadzira iri kusimudzira zvakadii pamberi pehurukuro yekutengesa uye wobva wagadzirisa pazvinenge zvichidikanwa.

Churn Rate
Churn rate ndiyo chiyero icho vatengi vanosiya uye vanomira kugamuchira masevhisi kubva kubhizinesi.

Unogona kunge uchinetseka, "Asi mira, iyi haisi KPI yeboka rebasa?". Hongu, asi kwete zvachose. Kushambadzira kune basa mukudzikisa churn nekumisa tarisiro dzakajeka uye kuronga kushambadzira kwevatengi kunoshanda.Churn rateinogona kubatsira vatengesi kuona kana vaine dambudziko rekutumira mameseji ravanoda kugadzirisa.

Mutengo Pakutungamira (CPL)
Cost per lead (CPL) inoyera kuti imarii inoshandiswa nekambanigadzira imwe lead.

Kuti uyere CPL, unozofanirwa kuisa chero mutengo une chekuita nekushambadzira kushambadzira semari yekushambadzira, masevhisi ekugadzira, uye zvekushambadzira. Wobva wapatsanura huwandu hwese hwekutungamira hwakagadzirwa nemitengo iyoyo (ndinoziva… math - asi imwe chete kana maviri mamwe nzira yese). Zvakakosha kuyeuka CPL haifungi kuti imarii yawakaita.

Iyo inongoyera kuti yakawanda sei iyo inodhura iwe kugadzira lead. Izvi zvinobatsira kuronda kushanda kwemacampaign ako, ndedzipi nzira dzaunoda kudzika pasi, uye ndedzipi dzaunoda kudzika.