21% - Report personalized products through customization
We've demonstrated how effective personalizing product recommendations can be.
Customers who click on recommendations have a 70 % higher purchase rate.
However when we test generic recomme cell phone lists for sale ndations (such as category best sellers) vs personalized recommendations based on their web behavior and past purchases, recommendations become almost twice as effective (1.7x).
How are Personalization Efforts Effecting Conversion Rates
Instead of looking at the perspective of customers, Evergage surveyed how companies see personalization effect their internal metrics and KPIs, including conversion rates and profits.
They found near consensus about the positive impact of personalization. 98% of markers see how personalization advances customer relationships. Of those, 74% say that personalization has a strong or extreme impact. 53% experience increases over 10% in their main KPIs.
Create 1:1 Product Recommendations: See how Barilliance updates product recommendations in real time here.
Report personalized recommendations
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