Inbound marketing: what content to use in each phase of the conversion funnel
Posted: Mon Dec 23, 2024 10:40 am
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By Laia Cardona
Inbound marketing and content marketing have always gone hand in hand. Content helps us attract users to the brand and guide them step by step throughout their journey to conversion.
Inbound marketing: what content to use in each phase of the conversion funnel
But not all content serves the same purpose. Each phase of the conversion funnel corresponds to a series of formats that best fit the needs of users at that point in the hr directors email list process. Finding the right content will make things flow and improve the results of your entire inbound marketing, so let's see what types of content best fit each stage of the conversion funnel .
Do you want to fully understand the future of Inbound Marketing? Click here and register for free for our comprehensive training to develop a global strategy that will help you attract and convert users into customers.
Inbound marketing: what content to use in each phase of the conversion funnel
Inbound marketing content for the TOFU phase
The TOFU or "top of the funnel" phase is the first stop on the customer's journey through the conversion funnel. In this initial phase, the user has identified a need and is looking for a way to respond to it.
For example, let's imagine that our product is a productivity software. At this point, our ideal client has realized that they are not making good use of their work day and are searching for things like "how to better organize my time."
In the TOFU phase, the user is not yet considering purchasing any specific product or solution, so the content to reach them must respond to their questions in a more generic way. Some examples:
Blog posts. Answer general questions and educate the user on their initial needs with articles like “How to improve your productivity in 5 steps.” Use specific keywords to capture organic traffic.
Guides and tutorials. Provide comprehensive content that positions you as an industry expert, such as a guide on “The Fundamentals of Time Management.”
Look for
There are no suggestions because the search field is empty.
By Laia Cardona
Inbound marketing and content marketing have always gone hand in hand. Content helps us attract users to the brand and guide them step by step throughout their journey to conversion.
Inbound marketing: what content to use in each phase of the conversion funnel
But not all content serves the same purpose. Each phase of the conversion funnel corresponds to a series of formats that best fit the needs of users at that point in the hr directors email list process. Finding the right content will make things flow and improve the results of your entire inbound marketing, so let's see what types of content best fit each stage of the conversion funnel .
Do you want to fully understand the future of Inbound Marketing? Click here and register for free for our comprehensive training to develop a global strategy that will help you attract and convert users into customers.
Inbound marketing: what content to use in each phase of the conversion funnel
Inbound marketing content for the TOFU phase
The TOFU or "top of the funnel" phase is the first stop on the customer's journey through the conversion funnel. In this initial phase, the user has identified a need and is looking for a way to respond to it.
For example, let's imagine that our product is a productivity software. At this point, our ideal client has realized that they are not making good use of their work day and are searching for things like "how to better organize my time."
In the TOFU phase, the user is not yet considering purchasing any specific product or solution, so the content to reach them must respond to their questions in a more generic way. Some examples:
Blog posts. Answer general questions and educate the user on their initial needs with articles like “How to improve your productivity in 5 steps.” Use specific keywords to capture organic traffic.
Guides and tutorials. Provide comprehensive content that positions you as an industry expert, such as a guide on “The Fundamentals of Time Management.”