Include dynamic content to personalise your Pardot emails
Posted: Mon Dec 23, 2024 10:41 am
If dynamic content is new to you, head to this post to learn more about why the feature is so essential. Then start using dynamic content in your email campaigns to ensure that each recipient feels as though your brand pays attention to them, their interests and pain points.
4. Use custom redirects on banners and buttons
In Pardot email campaigns, custom redirects enable us to track clicks whilst triggering automated completed actions. In turn, this helps to build a picture of what each prospect is engaging with and provides more information within their profile. When they are assigned to Sales, they will have an even more complete history of brand interactions and behaviour that will enable the salesperson to build a rapport with them. These types of interactions may also impact that person’s score or grade and flag them for follow up with the sales team.
Take the free Pardot india phone number list health check by clicking here
5. Use custom redirects on any website or third party links
This one comes back to attributing ROI and is indirectly associated to email conversions. We can use custom redirects to pull in Google UTM information, so we are then able to combine this tracking with Google Analytics and see which emails led to conversions on the website. It's important we consider that all entry points for Pardot data should have the source clearly shown because when an email does provoke a positive response, we wan't to be able to attribute ROI back to the true source!
6. Don’t forget Dynamic Lists
The goal with Pardot automation is to keep prospects flowing through the sales funnel and continuing the journey i.e. from prospect to marketing-qualified lead, to sales-qualified lead, then won/closed as a customer. So Pardot email campaigns should make use of Dynamic Lists, which pull in prospects automatically depending on preset rules, to propel this journey. Whether it's your newsletter list, VIP customer list or even a sales suppression list and so on, these lists will play a big part in all of your email sends.
If you’ve not approached using Dynamic Lists too much yet because this is the part that can get a little unruly, feel free to get in touch to chat about our on-site training or support services.
4. Use custom redirects on banners and buttons
In Pardot email campaigns, custom redirects enable us to track clicks whilst triggering automated completed actions. In turn, this helps to build a picture of what each prospect is engaging with and provides more information within their profile. When they are assigned to Sales, they will have an even more complete history of brand interactions and behaviour that will enable the salesperson to build a rapport with them. These types of interactions may also impact that person’s score or grade and flag them for follow up with the sales team.
Take the free Pardot india phone number list health check by clicking here
5. Use custom redirects on any website or third party links
This one comes back to attributing ROI and is indirectly associated to email conversions. We can use custom redirects to pull in Google UTM information, so we are then able to combine this tracking with Google Analytics and see which emails led to conversions on the website. It's important we consider that all entry points for Pardot data should have the source clearly shown because when an email does provoke a positive response, we wan't to be able to attribute ROI back to the true source!
6. Don’t forget Dynamic Lists
The goal with Pardot automation is to keep prospects flowing through the sales funnel and continuing the journey i.e. from prospect to marketing-qualified lead, to sales-qualified lead, then won/closed as a customer. So Pardot email campaigns should make use of Dynamic Lists, which pull in prospects automatically depending on preset rules, to propel this journey. Whether it's your newsletter list, VIP customer list or even a sales suppression list and so on, these lists will play a big part in all of your email sends.
If you’ve not approached using Dynamic Lists too much yet because this is the part that can get a little unruly, feel free to get in touch to chat about our on-site training or support services.