Artificial Intelligence in digital marketing
Posted: Mon Dec 23, 2024 10:48 am
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By David Tomas
Artificial Intelligence has been making a strong impact in many areas of technology over the last few years. Now, there are many ways in which we can implement it in our daily lives. And we are already seeing cases where AI is making a place for itself in digital marketing .
Do you want to know which Artificial Intelligence tools can help you create your digital marketing content? Click here and check out the free course for yourself.
Artificial Intelligence in Digital Marketing
Artificial Intelligence in Digital Marketing
Many companies are investing hr directors mailing list heavily in new technology. Why? Because they sell more. This is reflected in the recent report by the strategic consultancy Boston Consulting Group (BCG), which also highlights the increase in sales of all products and services based on Artificial Intelligence solutions.
Artificial Intelligence will have an impact on the marketing area as it will be able to increase the efficiency of strategies, segment audiences and manage advertising campaigns . Both Artificial Intelligence and machine learning will be the most significant data initiatives in the coming years.
A Salesforce survey found that 52% of marketers are already using AI , and an additional 28% are planning to incorporate the technology in 2019. This represents the largest anticipated growth of any technology marketers are considering, even more so than the Internet of Things and marketing automation.
This technology and its functions will allow companies to have a much broader understanding of consumer tastes, activities and expectations. Knowing our audience in depth will never be easier, segmenting it as much as possible to be able to implement highly personalized advertising campaigns .
So… How can we apply Artificial Intelligence in our marketing strategy?
8 practical uses of Artificial Intelligence in digital marketing
1# Creation and generation of content
It is probably the most widespread use among marketing teams . Content creation has been transformed by AI, with tools such as ChatGPT or Perplexity allowing marketing professionals to generate texts much more quickly and efficiently. These tools help both to get inspired and to write, perfect or adapt existing texts or writings. In this article we share with you how the Cyberclick marketing team takes advantage of AI for text optimization and generation. We already revealed that although Artificial Intelligence is capable of creating content on its own, a final human edition of the content is needed.
Look for
There are no suggestions because the search field is empty.
By David Tomas
Artificial Intelligence has been making a strong impact in many areas of technology over the last few years. Now, there are many ways in which we can implement it in our daily lives. And we are already seeing cases where AI is making a place for itself in digital marketing .
Do you want to know which Artificial Intelligence tools can help you create your digital marketing content? Click here and check out the free course for yourself.
Artificial Intelligence in Digital Marketing
Artificial Intelligence in Digital Marketing
Many companies are investing hr directors mailing list heavily in new technology. Why? Because they sell more. This is reflected in the recent report by the strategic consultancy Boston Consulting Group (BCG), which also highlights the increase in sales of all products and services based on Artificial Intelligence solutions.
Artificial Intelligence will have an impact on the marketing area as it will be able to increase the efficiency of strategies, segment audiences and manage advertising campaigns . Both Artificial Intelligence and machine learning will be the most significant data initiatives in the coming years.
A Salesforce survey found that 52% of marketers are already using AI , and an additional 28% are planning to incorporate the technology in 2019. This represents the largest anticipated growth of any technology marketers are considering, even more so than the Internet of Things and marketing automation.
This technology and its functions will allow companies to have a much broader understanding of consumer tastes, activities and expectations. Knowing our audience in depth will never be easier, segmenting it as much as possible to be able to implement highly personalized advertising campaigns .
So… How can we apply Artificial Intelligence in our marketing strategy?
8 practical uses of Artificial Intelligence in digital marketing
1# Creation and generation of content
It is probably the most widespread use among marketing teams . Content creation has been transformed by AI, with tools such as ChatGPT or Perplexity allowing marketing professionals to generate texts much more quickly and efficiently. These tools help both to get inspired and to write, perfect or adapt existing texts or writings. In this article we share with you how the Cyberclick marketing team takes advantage of AI for text optimization and generation. We already revealed that although Artificial Intelligence is capable of creating content on its own, a final human edition of the content is needed.