Boohoo is superb at writing CTA copies
Posted: Mon Dec 23, 2024 10:49 am
Although the company uses 4 different CTAs in one email (each with the same link – to the cart) with no lead to any of them, their excellent copy must be noted. All of the CTAs have action words (show, complete, view), use personal pronouns (I’m, my) and clearly tell the end-location of the CTA (order, basket).
Some companies use more than one CTA – one for the c
art and one to shop on the site. But there are companies that mcell phone number database ake it work well by emphasizing the cart CTA more than the shopping one. This gives customers more choice but also directs them to the CTA we prefer them to click on (the cart one).
Mothercare does this by fading out the color on the less desirable CTA.
Hello Merch does this by making the desirable CTA a button while the less desirable CTA a small link. may respond to slightly different things, depending on your brand’s personality, the industry you operate in and their demographics and values.
So, these best practices are good guidelines for you to start with.
Some companies use more than one CTA – one for the c
art and one to shop on the site. But there are companies that mcell phone number database ake it work well by emphasizing the cart CTA more than the shopping one. This gives customers more choice but also directs them to the CTA we prefer them to click on (the cart one).
Mothercare does this by fading out the color on the less desirable CTA.
Hello Merch does this by making the desirable CTA a button while the less desirable CTA a small link. may respond to slightly different things, depending on your brand’s personality, the industry you operate in and their demographics and values.
So, these best practices are good guidelines for you to start with.