UX Design and UI Design: What are they and what are the differences between them?
Posted: Mon Dec 23, 2024 10:59 am
Have you ever heard of UX Design and UI Design? This material is to discuss the importance and difference between these two specialties within brand communication and the relationship with users , whether internal or external, of a digital system.
UX is the abbreviation of the English term that means User Experience, that is, user experience. UX Design is the professional who goes beyond the usability of the website and makes navigation useful but, above all, pleasant. On the other hand, UI Design has a more functional focus and creates easy and user-friendly interfaces between systems.
Not every UX specialist is necessarily a UI specialist. However, being a specialist, one ends up understanding a little about the other's work. And so, there is an exchange between these languages that transforms whatsapp mobile number database free download the entire navigation and usability of websites and systems . It's more or less like, "I don't know how to do it, but I know it can be done?" This is because both use languages within a programming concept, focused on the user . However, it is not front end or back end work. Although there is a lot of dialogue with these professionals as well.
The work process of UX Design and UI Design professionals
In general, the UX Designer is responsible for the visual architecture of the content, creates prototypes and conducts research on user usability, ensuring an interactive design . And, before applying all of this, they perform tests.
From a technical point of view, a website or application designed and developed by a team with a UX Design and UI Design specialist on the team will certainly have more accessibility .
The UI Design professional creates mobile communication interfaces, systems, software and websites focused on the user experience with simple and friendly interaction .
The work process stages of these professionals include meetings and research to identify users' pain points and needs. The integration of these specialists allows for development that combines visuals and responsive usability.
Each professional has their own approach, but some steps are common, such as:
Interview stakeholders to understand the project objectives and the goals to be achieved by the company
Research to understand the particular needs of users and personas through information exchange or other approaches
Heuristic analysis, i.e. technical usability testing and evaluation to propose improvement solutions
Contribute to the persona identification process to better guide the project forwarding
Develop a user journey to propose improvements that will significantly impact the marketing strategy
Develop flows, wireframes and interactive visual design facilitating communication and navigation
Develop a guide that facilitates understanding for software engineers who will program a final product with better accessibility, ensuring a good experience and navigability
Between others
UX Design
The final product of a material developed by a designer specializing in UX generates benefits for both users and the company. Because, as an application, website or system improves the user experience , the brand image is intrinsically improved. This generates credibility, brand loyalty, spontaneous media and profitability.
UX Designers must participate in planning and briefing meetings. After all, there are some questions and information that are specific to the UX development process . From this stage onwards, other meetings are held with the client to discuss specific design details such as: Colors, logotype, lines and graphic elements, company profile, tone of voice, positioning, among other factors that influence the subliminal strategies incorporated into the project. Therefore, it is a work that integrates technology, research and the human factor that will transcend the screen through the experience that the final product will provoke in the user.
When there is no care or concern about having a UX professional on the team, some situations can happen , such as:
breaking expectations in the configuration of a product – in the case of systems or software
prejudice on the part of the user regarding the difficulty of navigation – whether in an App or website
difficulty or problems in completing purchasing steps – in the case of e-commerce
between others
Therefore, UX Design is a combination of usability, visual navigation appeal, technology and empathetic development with the human factor.
UI Design
Moving away from the visual field to which the word design takes us, the UI specialist is more focused on usability and interface between systems. In other words, the UI's work is more behind the scenes of the systems or in the interaction between equipment and user. In other words, the UI Designer is responsible for functional interfaces.
It makes navigation more intuitive , going beyond the aesthetic issue. However, it also integrates this interface so that there is a good navigation experience.
Furthermore, the professional working on the UI front develops interfaces with different formats, such as virtual assistants using voice mechanisms, among others.
In general, UI professionals work alongside teams or in partnership with UX Design, the IT department of large organizations, and in departments that develop mobile applications or web interfaces , whether internal or external. They are also in high demand in robotics sectors and in creating prototypes of systems for online and offline use.
Finally, the main difference between UX Design and UI Design is that, although both are in the area of digital product development, one works on harmonizing functionality and aesthetics and the other on the functionality of the interface. They are complementary and have in common the objective of ensuring the best experience for the user .
I hope you enjoyed the content and that it helped you understand a little about the importance of these two professionals for IT, communication and marketing. For a responsive website and thinking with the UX specialty, count on us.
UX is the abbreviation of the English term that means User Experience, that is, user experience. UX Design is the professional who goes beyond the usability of the website and makes navigation useful but, above all, pleasant. On the other hand, UI Design has a more functional focus and creates easy and user-friendly interfaces between systems.
Not every UX specialist is necessarily a UI specialist. However, being a specialist, one ends up understanding a little about the other's work. And so, there is an exchange between these languages that transforms whatsapp mobile number database free download the entire navigation and usability of websites and systems . It's more or less like, "I don't know how to do it, but I know it can be done?" This is because both use languages within a programming concept, focused on the user . However, it is not front end or back end work. Although there is a lot of dialogue with these professionals as well.
The work process of UX Design and UI Design professionals
In general, the UX Designer is responsible for the visual architecture of the content, creates prototypes and conducts research on user usability, ensuring an interactive design . And, before applying all of this, they perform tests.
From a technical point of view, a website or application designed and developed by a team with a UX Design and UI Design specialist on the team will certainly have more accessibility .
The UI Design professional creates mobile communication interfaces, systems, software and websites focused on the user experience with simple and friendly interaction .
The work process stages of these professionals include meetings and research to identify users' pain points and needs. The integration of these specialists allows for development that combines visuals and responsive usability.
Each professional has their own approach, but some steps are common, such as:
Interview stakeholders to understand the project objectives and the goals to be achieved by the company
Research to understand the particular needs of users and personas through information exchange or other approaches
Heuristic analysis, i.e. technical usability testing and evaluation to propose improvement solutions
Contribute to the persona identification process to better guide the project forwarding
Develop a user journey to propose improvements that will significantly impact the marketing strategy
Develop flows, wireframes and interactive visual design facilitating communication and navigation
Develop a guide that facilitates understanding for software engineers who will program a final product with better accessibility, ensuring a good experience and navigability
Between others
UX Design
The final product of a material developed by a designer specializing in UX generates benefits for both users and the company. Because, as an application, website or system improves the user experience , the brand image is intrinsically improved. This generates credibility, brand loyalty, spontaneous media and profitability.
UX Designers must participate in planning and briefing meetings. After all, there are some questions and information that are specific to the UX development process . From this stage onwards, other meetings are held with the client to discuss specific design details such as: Colors, logotype, lines and graphic elements, company profile, tone of voice, positioning, among other factors that influence the subliminal strategies incorporated into the project. Therefore, it is a work that integrates technology, research and the human factor that will transcend the screen through the experience that the final product will provoke in the user.
When there is no care or concern about having a UX professional on the team, some situations can happen , such as:
breaking expectations in the configuration of a product – in the case of systems or software
prejudice on the part of the user regarding the difficulty of navigation – whether in an App or website
difficulty or problems in completing purchasing steps – in the case of e-commerce
between others
Therefore, UX Design is a combination of usability, visual navigation appeal, technology and empathetic development with the human factor.
UI Design
Moving away from the visual field to which the word design takes us, the UI specialist is more focused on usability and interface between systems. In other words, the UI's work is more behind the scenes of the systems or in the interaction between equipment and user. In other words, the UI Designer is responsible for functional interfaces.
It makes navigation more intuitive , going beyond the aesthetic issue. However, it also integrates this interface so that there is a good navigation experience.
Furthermore, the professional working on the UI front develops interfaces with different formats, such as virtual assistants using voice mechanisms, among others.
In general, UI professionals work alongside teams or in partnership with UX Design, the IT department of large organizations, and in departments that develop mobile applications or web interfaces , whether internal or external. They are also in high demand in robotics sectors and in creating prototypes of systems for online and offline use.
Finally, the main difference between UX Design and UI Design is that, although both are in the area of digital product development, one works on harmonizing functionality and aesthetics and the other on the functionality of the interface. They are complementary and have in common the objective of ensuring the best experience for the user .
I hope you enjoyed the content and that it helped you understand a little about the importance of these two professionals for IT, communication and marketing. For a responsive website and thinking with the UX specialty, count on us.