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Digital out-of-home advertising spending is expected to grow by 7.77% annually until 2029, reaching a market volume of US$25.21 billion by that year. With data like this, we see that this sector is constantly growing and that companies cannot ignore it. But in order to know how to orient strategies in this direction, it is essential to know what is to come. For this reason, we have analyzed the digital marketing trends in this sector and compiled the most important ones. We are sure that this article on digital OOH advertising trends for 2025 will be useful to you and will help you make better advertising decisions.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
The most important trends in OOH digital advertising for 2025
Traditional signage is losing steam
This is one of the most hr email address list obvious trends in OOH digital advertising for 2025, but we couldn't help but mention it, as it is still important. With the rise of digital signage, outdoor paper ads are declining in number, especially in places like bus stops.
The ability to display a wide variety of ads in one location is one of the main advantages of OOH digital advertising compared to traditional signage. But that's not all - such digital ads can adapt to the environment to increase their effectiveness, for example changing depending on the weather or important events of the day. In addition, unlike traditional signage, the digital alternative is much more visually appealing as it can display videos and not just static images.
Does all this mean that traditional OOH advertising is doomed to disappear? Well, for the moment it seems not. Most experts agree that it is very unlikely that digital OOH advertising will completely replace traditional advertising, at least for now. The most plausible thing is that advertisers will use a combination of both modalities to make their campaigns more profitable.
Proof that traditional outdoor advertising is not dead is the success of the “Meet Marina Prieto” campaign carried out in the Madrid metro by the capital's metro advertising space marketing company, JCDecaux, which also won the Grand Prix for Creative B2B at Cannes Lion in 2024.