This is a search field with a suggestion function attached.
Look for
There are no suggestions because the search field is empty.
ROI stands for “Return on Investment” , a metric used in marketing to determine how much a company has earned or lost based on the investment made. In marketing, it is a metric that must be taken into account and not lost sight of, since it is one of the main indicators of whether a campaign is successful or, on the other hand, whether it is not hitting the mark.
In fact, in our experience as a marketing agency we have seen how a correct ROI measurement can turn a campaign with discouraging results into a high-performance campaign.
Specifically, ROI is widely used in growth marketing because this methodology seeks to find growth opportunities on a constant basis.
That said, if you've made it this far, it's because you're interested in knowing the most effective way to measure ROI in growth marketing campaigns , as well as all the factors that hr email list need to be taken into account to improve ROI. And that's what we're going to talk about.
Take this article as a guide that contains everything you need to boost the ROI of your growth marketing campaigns. Let’s get started!
Do you want to learn more about Growth Marketing? Click here and sign up for the free course we have created especially for your company and brand to grow .
How to Measure ROI in Growth Marketing Campaigns
Methods for measuring ROI in growth marketing campaigns
Let's start with the most important thing. In this section we want to talk to you about both the mathematical formula used to obtain the ROI in a growth marketing campaign and some tools that you can use to obtain the necessary data you need to apply the formula.
In addition, we also mention some practical examples that will help you better understand the concept and how to apply it.
Basic formula for calculating ROI
ROI is a metric expressed as a percentage , and obtaining it is really simple. You simply have to subtract the amount of investment made from the income obtained, divide the result by the investment and multiply the result by 100.
formula to calculate roi
When we talk about income obtained in the ROI formula, we are referring to the net return we have obtained, that is, the net profit we have left after paying all the costs.
To make it clearer, we will give you an example. Imagine that you have invested 20,000 euros in a campaign and have obtained a net income of 24,000 euros. The formula applied to this case would be as follows:
ROI = (24,000-20,000/20,000)x100