Sixth Lever of Persuasion: Commitment and Consistency
Posted: Mon Dec 23, 2024 11:39 am
You told a friend or colleague that you want to start doing something new, maybe a new habit.
After you say it, you are more likely to keep the commitment, even on days when you have little motivation.
This happens because you want to be consistent with what you said.
The lever of consistency states that when a person makes a commitment or a decision, they will be more inclined to follow through. This happens to protect their authenticity and identity.
The commitment must not be czech republic mobile number deceptive: proposing conditions that change after a while will make those who follow us lose trust.
How to Apply Consistency and Commitment in Marketing
Loyalty Programs: Inviting customers to join a loyalty program with clear and achievable goals will encourage people to return in the future because they will feel accountable to completing what they started.
Free Trials: Offering free trials of products/services will encourage customers to commit to the trial, which will increase the likelihood of purchasing after the trial.
Seventh lever of persuasion: Unity
When we identify with a group, emotional connection and trust increase.
This makes us more likely to accept advice and opinions from those who are part of the group; this happens because we feel these people are in line with our values.
After you say it, you are more likely to keep the commitment, even on days when you have little motivation.
This happens because you want to be consistent with what you said.
The lever of consistency states that when a person makes a commitment or a decision, they will be more inclined to follow through. This happens to protect their authenticity and identity.
The commitment must not be czech republic mobile number deceptive: proposing conditions that change after a while will make those who follow us lose trust.
How to Apply Consistency and Commitment in Marketing
Loyalty Programs: Inviting customers to join a loyalty program with clear and achievable goals will encourage people to return in the future because they will feel accountable to completing what they started.
Free Trials: Offering free trials of products/services will encourage customers to commit to the trial, which will increase the likelihood of purchasing after the trial.
Seventh lever of persuasion: Unity
When we identify with a group, emotional connection and trust increase.
This makes us more likely to accept advice and opinions from those who are part of the group; this happens because we feel these people are in line with our values.