Color schemes that take psychological factors

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Into account play a key role here . Therefore, brands with a sustainable approach often incorporate green and earth tones into their branding. A touch of luxury (e.g., for high-priced real estate) can be achieved with a combination of black and metallic tones. Traditional service providers such as tax consultants often opt for a sophisticated blue.

Your voice refers to how you address your target audience. Should you use the formal truemoney database "Sie" or the casual "Du"? Your style must be appropriate to your company's purpose. You should also consider the customs of the various channels. To ensure your branding is perfect, you should use the same style across all channels. Incidentally, your voice also includes how you handle critical comments on social media.

Your website is one of the most significant factors in defining your brand. It's where your logo, colors, and voice come together, making your website your business card.