The Value of TikTok Advertising
Posted: Mon Dec 23, 2024 12:14 pm
Ways To Measure TikTok's Impact On Sales
Wolfgang Digital has been testing alternative ways to measure TikTok’s impact on sales. Here’s what we have learned:
1. TikTok has a measurable impact on searches for a brand. In one case they measured a 10% increase in brand searches that correlated with initiating TikTok activity. These sales might have been inspired by TikTok, but credit will go to Google search.
2. TikTok has an in-store impact. This was tested with some cli cell phone numbers list ents selecting niche products that were only promoted through TikTok. In store sales uplifts of between 25% and 35% were recorded.
Neither of the above examples are perfect and there are undoubtedly external immeasurable factors, but confidence is growing in TikTok’s ability to influence sales. The challenge is that current ways of measuring digital marketing performance are unlikely to reveal the full impact.
" When you create an app that is designed to keep users on it, the way we measure the advertising impact will need to evolve. "
What’s the verdict on TikTok Advertising?
Wolfgang Digital has been testing alternative ways to measure TikTok’s impact on sales. Here’s what we have learned:
1. TikTok has a measurable impact on searches for a brand. In one case they measured a 10% increase in brand searches that correlated with initiating TikTok activity. These sales might have been inspired by TikTok, but credit will go to Google search.
2. TikTok has an in-store impact. This was tested with some cli cell phone numbers list ents selecting niche products that were only promoted through TikTok. In store sales uplifts of between 25% and 35% were recorded.
Neither of the above examples are perfect and there are undoubtedly external immeasurable factors, but confidence is growing in TikTok’s ability to influence sales. The challenge is that current ways of measuring digital marketing performance are unlikely to reveal the full impact.
" When you create an app that is designed to keep users on it, the way we measure the advertising impact will need to evolve. "
What’s the verdict on TikTok Advertising?