In the business world, the term “ Mystery Client ” or “Mystery Shopping” is becoming increasingly popular, especially among companies that want to ensure high quality standards. But who is really a Mystery Client? And why is their role crucial, especially in the franchising sector? This article will explore in detail the figure of the Mystery Client, their duties, earning opportunities and their strategic importance for franchising networks.
If you're curious to learn how a Mystery Client can transform the viber data customer experience and improve the quality of your franchise network , read on or listen to the episode on our dedicated Podcast, FacileFranchising . Spoiler: it could be the secret weapon you've been looking for to grow your business!
A Mystery Client is a professional figure who works incognito to evaluate the quality of the services or products offered by a company. His main task is to simulate the experience of a real customer, analyzing every detail: from the courtesy of the staff to the cleanliness of the environments, up to the management of problems.
Who is a Mystery Client?
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