The opinion of Julien Dony, 3rd year Marketing student (IESN)
Posted: Mon Apr 21, 2025 10:01 am
My name is Julien, and I'm doing a marketing internship as part of my coursework. During this first month of my internship, I was able to learn about inbound marketing and what you can learn from it. Let me tell you, it's simply amazing! Here are my key points of inbound marketing after this very informative month of internship. Let's discover them together!
Inbound marketing, the new era of marketing:
Whether we're ready or not, marketing shandong mobile number database evolved. New technologies like connected devices mean we're constantly inundated with information, but it also makes it much easier to access.
With this abundance of available information, it has allowed us Internet users to research what we want to know on our own. Our first instinct to find information is to open a search engine and search.
This is why our buyer behavior has evolved, now more than 60% of the purchasing journey is done alone without the help of a salesperson!
Inbound marketing, the new era of marketing:
Whether we're ready or not, marketing shandong mobile number database evolved. New technologies like connected devices mean we're constantly inundated with information, but it also makes it much easier to access.
With this abundance of available information, it has allowed us Internet users to research what we want to know on our own. Our first instinct to find information is to open a search engine and search.
This is why our buyer behavior has evolved, now more than 60% of the purchasing journey is done alone without the help of a salesperson!