SEO, Google and snippets... Why answer your prospects' questions?

[shukla7789]

SERP's stands for "Search Engine Results Page", simply a results page.

A large part of modern digital marketing is simply about being found and ranking high in the search engine results: that's SEO !

But to get there, you can no longer be satisfied with "Corporate" content that sells the benefits of your company, your india mobile database or your services or even the SEO optimization of your existing pages.

The major challenge today is to develop content that will answer your prospects' questions and that will be useful at some point in their purchasing journey.

This is what the Inbound Marketing methodology does .

Example: I want to lose weight quickly because I'm going on vacation in 15 days:

How to lose weight quickly

Tips to lose weight quickly

Google suggests a solution that it deems relevant, along with other questions asked by users. It's important to understand that Google's goal is to provide the most relevant answer as quickly as possible to the person searching.

It is in this sense that today he provides direct answers to Internet users and has developed the “People Also Ask” snippet.