Engagement and its relevance to your digital strategy
Posted: Mon Dec 23, 2024 2:46 pm
When we refer to the digital world, we can find a series of words imported from English due to the lack of an appropriate translation for what they represent. One of these words, which also sounds nice, is Engagement , which can be translated as link or rather, commitment. This concept is really important for digital marketing and when we explain a little about what it is, how it is measured, how it could be improved and what its relevance is in this world, you will understand a little more.
Let's get started!
What is engagement?
As mentioned above, the term germany business mailing list engagement comes from English and can be translated as commitment. Well, if we give it a definition, engagement is the capacity for attraction and interaction that a company, a business, etc., creates with the users who follow your company, with the clear intention of establishing some type of solid and lasting relationship.
In short, it is used in online marketing to refer to the degree of emotional involvement that a company's followers have with all of its communication channels, such as its website or social networks.
Types of Engagement
In the digital and business environment we can talk about the following types of engagement :
Employee engagement
This typology reflects the relationship that exists between employees and the company and occurs when there is enthusiasm that is reflected in the work commitment that goes beyond what is expected through the performance of the workers and the company itself.
Customer engagement
This engagement arises when a client or consumer becomes a promoter of the product or brand.
Marketing engagement (in marketing)
This is the set of actions that a brand includes in its strategy to increase the engagement it has with its followers and customers.
User engagement
It refers to the interactions that people have in the different digital channels that exist with a product or a brand.
Social engagement (social networks)
This, as its name indicates, focuses on the communication promoted on social media profiles and, of course, on their performance.
Why engagement is so relevant
Engagement does not arise overnight. This is a concept that is growing and expanding thanks to digital transformation and especially to social networks and more media that enable and permit constant interaction with users. One of the reasons why engagement is important is the fact that it helps many brands or companies to draw up strategies and actions that are aimed at conquering and captivating users. This also encompasses those constant and trusting interactions that one has. Through these interactions, one achieves empathy with the user, creating a relationship with the messages and values that we instill in them, in such a way that they feel part of the company or the brand .
How is engagement calculated?
If you want to calculate engagement on social networks , you will use the Engagement Rate or Interaction Ratio , which is the indicator that will allow you to measure it. This is an indicator that helps measure the commitment that the community or target audience has with the company or brand. It is important to note that its formula, although similar, varies depending on the social network you are working with, and in general terms, its calculation is done by dividing the total number of interactions made by users in a given period of time by the number of publications that have been made in that same period, multiplying the result by one hundred. The peculiarity of the Engagement Rate is that it allows you to compare the degree of involvement of users in each of the social networks and even compare the different communities.
Let's get started!
What is engagement?
As mentioned above, the term germany business mailing list engagement comes from English and can be translated as commitment. Well, if we give it a definition, engagement is the capacity for attraction and interaction that a company, a business, etc., creates with the users who follow your company, with the clear intention of establishing some type of solid and lasting relationship.
In short, it is used in online marketing to refer to the degree of emotional involvement that a company's followers have with all of its communication channels, such as its website or social networks.
Types of Engagement
In the digital and business environment we can talk about the following types of engagement :
Employee engagement
This typology reflects the relationship that exists between employees and the company and occurs when there is enthusiasm that is reflected in the work commitment that goes beyond what is expected through the performance of the workers and the company itself.
Customer engagement
This engagement arises when a client or consumer becomes a promoter of the product or brand.
Marketing engagement (in marketing)
This is the set of actions that a brand includes in its strategy to increase the engagement it has with its followers and customers.
User engagement
It refers to the interactions that people have in the different digital channels that exist with a product or a brand.
Social engagement (social networks)
This, as its name indicates, focuses on the communication promoted on social media profiles and, of course, on their performance.
Why engagement is so relevant
Engagement does not arise overnight. This is a concept that is growing and expanding thanks to digital transformation and especially to social networks and more media that enable and permit constant interaction with users. One of the reasons why engagement is important is the fact that it helps many brands or companies to draw up strategies and actions that are aimed at conquering and captivating users. This also encompasses those constant and trusting interactions that one has. Through these interactions, one achieves empathy with the user, creating a relationship with the messages and values that we instill in them, in such a way that they feel part of the company or the brand .
How is engagement calculated?
If you want to calculate engagement on social networks , you will use the Engagement Rate or Interaction Ratio , which is the indicator that will allow you to measure it. This is an indicator that helps measure the commitment that the community or target audience has with the company or brand. It is important to note that its formula, although similar, varies depending on the social network you are working with, and in general terms, its calculation is done by dividing the total number of interactions made by users in a given period of time by the number of publications that have been made in that same period, multiplying the result by one hundred. The peculiarity of the Engagement Rate is that it allows you to compare the degree of involvement of users in each of the social networks and even compare the different communities.