The best way to request a mention
Posted: Mon Dec 23, 2024 8:55 am
First, you'll need contact information for the person who runs each website. For most blogs, this is as simple as going to the footer or top navigation, which is usually labeled "Contact" or "About Us." If you can't find it, try searching for "contact" on the home page.
If you're still having trouble finding a website's contact information, you can contact them through social media or you can use a tool like Datagma .
Don't send a mass email. This is an unprofessional and impersonal way to build business relationships, and mass emails are more likely to end up in most recipients' spam folders. Instead, send each person an individual, personalized email. Yes, it takes a little more work, but it's worth it.
How to personalize your proposal? Mention something you particularly liked about their gift list, what you love about their blog, or how you found their site. Relate to the person in the first few lines of the email before making your request. If you give the impression that you've sent the same email to a hundred other people, they won't take your request seriously.
If you can, offer to send them a sample of your product. People are more inclined to talk about or recommend a product after they've tried it for themselves. Here's a template to help you get started:
Subject: I love your post about [name of post]
Message: Hello [name],
I've read [name of post] and loved it because [Y and Z]. Are you going to update it for [year] or write a new one?
My name is [name] and I sell [product]. I'm hosting a sale for [holiday event/sale] and would love to be featured on the next list. I think [product] would make a great gift for [type of person who uses the gift] because [X].
If you would like to see for yourself, canada whatsapp number I would be happy to send you a sample. Here you can find more information about the product:
[my website url or product url]
Let me know what you think and if you're interested!
Sincerely,
- [name and contact]
If you don't hear back, don't hesitate to follow up a week later. If you follow up at least once, you'll get a lot more responses.
You should also set realistic expectations. If you send emails to 20 different sites, you might only get a few interested responses. Not everyone plans to create or update their gift lists, and not everyone will be interested in your product or think it's a good fit for their audience. Don't take it personally—you only need to get your product on a gift list to see a significant increase in sales.
Create your own gift list
Another option is to create your own gift guide on your website and promote your own products in it. This is usually best suited for stores that have built at least some links or mentions, and for store owners who know the basics of SEO.
To continue our example, take a look at the searches for “gifts for guitarists” according to Moz Keyword Explorer .
Screenshot of Moz Keyword Explorer
With this information, you can decide if it's worth creating a gift list page based on this keyword, just like other brands and stores do with their own products.
What should you include on your gift list? Write a short summary at the top of the page, about 100 words, introducing and talking about what kind of gifts you have selected and who the list is perfect for.
You should also give your page an appropriate title. In this case, since we want to try to rank for “gifts for guitarists,” we might consider naming the page “Gift Ideas for Guitarists.”
Next, we’ll need collections (or groups) of the items to include on the gift list. We could simply create a collection and call it “gift list” or create a collection to further categorize the gifts, such as “gifts for him” or “gifts under 20 euros.”
You can learn more about creating collections using Shopify. Remember to include a link to each collection on your registry page.
You can also publish your gift list as a blog post instead of a separate page. For example, “best Christmas gifts for guitarists in 2024” could be a useful post. You could also consider publishing a series of blog posts that cover gift ideas for different occasions and different types of guitarists.
If you're still having trouble finding a website's contact information, you can contact them through social media or you can use a tool like Datagma .
Don't send a mass email. This is an unprofessional and impersonal way to build business relationships, and mass emails are more likely to end up in most recipients' spam folders. Instead, send each person an individual, personalized email. Yes, it takes a little more work, but it's worth it.
How to personalize your proposal? Mention something you particularly liked about their gift list, what you love about their blog, or how you found their site. Relate to the person in the first few lines of the email before making your request. If you give the impression that you've sent the same email to a hundred other people, they won't take your request seriously.
If you can, offer to send them a sample of your product. People are more inclined to talk about or recommend a product after they've tried it for themselves. Here's a template to help you get started:
Subject: I love your post about [name of post]
Message: Hello [name],
I've read [name of post] and loved it because [Y and Z]. Are you going to update it for [year] or write a new one?
My name is [name] and I sell [product]. I'm hosting a sale for [holiday event/sale] and would love to be featured on the next list. I think [product] would make a great gift for [type of person who uses the gift] because [X].
If you would like to see for yourself, canada whatsapp number I would be happy to send you a sample. Here you can find more information about the product:
[my website url or product url]
Let me know what you think and if you're interested!
Sincerely,
- [name and contact]
If you don't hear back, don't hesitate to follow up a week later. If you follow up at least once, you'll get a lot more responses.
You should also set realistic expectations. If you send emails to 20 different sites, you might only get a few interested responses. Not everyone plans to create or update their gift lists, and not everyone will be interested in your product or think it's a good fit for their audience. Don't take it personally—you only need to get your product on a gift list to see a significant increase in sales.
Create your own gift list
Another option is to create your own gift guide on your website and promote your own products in it. This is usually best suited for stores that have built at least some links or mentions, and for store owners who know the basics of SEO.
To continue our example, take a look at the searches for “gifts for guitarists” according to Moz Keyword Explorer .
Screenshot of Moz Keyword Explorer
With this information, you can decide if it's worth creating a gift list page based on this keyword, just like other brands and stores do with their own products.
What should you include on your gift list? Write a short summary at the top of the page, about 100 words, introducing and talking about what kind of gifts you have selected and who the list is perfect for.
You should also give your page an appropriate title. In this case, since we want to try to rank for “gifts for guitarists,” we might consider naming the page “Gift Ideas for Guitarists.”
Next, we’ll need collections (or groups) of the items to include on the gift list. We could simply create a collection and call it “gift list” or create a collection to further categorize the gifts, such as “gifts for him” or “gifts under 20 euros.”
You can learn more about creating collections using Shopify. Remember to include a link to each collection on your registry page.
You can also publish your gift list as a blog post instead of a separate page. For example, “best Christmas gifts for guitarists in 2024” could be a useful post. You could also consider publishing a series of blog posts that cover gift ideas for different occasions and different types of guitarists.