Customize your theme and build a landing page
Posted: Mon Dec 23, 2024 8:56 am
No matter what theme you choose, make sure it has the features you need, such as a “Funding Goal Tracker,” an “As Seen On” section, “Client Testimonials,” “Press Releases,” or an “Email Signup.”
You can also add more features as you need them through free and paid apps at any time via the Shopify App Store .
Once you've chosen your theme, it's time to start building your landing page by clicking the Customize Theme button under Online Store > Themes . You can edit, add, and remove sections to build a landing page that fits your needs.
How to Set Up Your Shopify Store After Kickstarter
Consider the following landing page design best practices and resources as you build this page:
Write customer-centric copy : Use a compelling, benefit-oriented headline and address your target customer’s needs with the language of your copy , appealing to pain points and leveraging compelling numbers.
Highlight social proof : Present testimonials, quotes, influencers, press articles, and any evidence you've accumulated that shows visitors you've already been validated by others.
Collect Emails : Give visitors a way to sign up for updates so you can start sending email marketing campaigns.
Showcase your product photos : A good image is key to creating demand for your products when potential customers see them. Showcase your product from different angles and how it looks in action.
Show your campaign progress : Display your Kickstarter goal and update your progress regularly.
Add pre-order buttons : Include one or two buttons on your page that feature a call to action (e.g., “Pre-order now”) that directs visitors to your Kickstarter page. Be sure to use UTM parameters canada whatsapp number in your link so you can track traffic coming from your Shopif
After you've created a working landing page (something you can test and optimize over time), you should set up Google Analytics to get a better understanding of where your traffic is coming from and how it behaves on your site.
You can also set up your Facebook Pixel to start tracking your site visitors from Facebook ads, retargeting them during your campaign and after you launch your store.
How to set up your Shopify store
It will only take a few minutes, but if you're not sure where to start, check out our guide on Google Analytics and setting up your Meta pixel (Facebook ).
Select your email marketing solution
Introducing email marketing early on gives you control over a direct communication channel that you can use regularly throughout your Kickstarter campaign and beyond.
You can use email marketing to build buzz, ask backers to share your campaign with their networks, and let your backers know when you're ready to launch your product.
Building an email list should be a priority for any business because, unlike paid advertising channels, you don't need to spend money to reach these consumers whenever you want.
But when running a Kickstarter campaign, it's doubly important to start early so you can begin growing your list before you officially go live.
Klaviyo (free up to 250 contacts, but with some great ecommerce-specific features) is a popular option to start with.
Both platforms integrate with Shopify in seconds, and you'll need to choose one to follow this process.
Read more: Top 10 Crowdfunding Platforms: Get Funding for Your Idea
Set up your domain
If you're going to sell online, you'll need to purchase virtual real estate: a branded URL where your business will reside.
Hopefully you've had the opportunity to secure a domain name for your brand, but if you haven't, you can easily purchase one through Shopify.
How to buy a domain on Shopify
Now that you’ve set up all the essentials for your Shopify store, and once you’ve successfully reached your Kickstarter goal and are ready to go live, it’s time to start moving your backer data into Shopify in preparation for fulfilling reservations and rewards for your backers.
Add your products in Shopify
At some point before you launch your store, you'll need to add your products to Shopify, including prices, variants (sizes, colors, etc.), and other details so that backers and customers can eventually purchase them.
Please see the documentation on adding products to your Shopify store for guidance.
You can also add more features as you need them through free and paid apps at any time via the Shopify App Store .
Once you've chosen your theme, it's time to start building your landing page by clicking the Customize Theme button under Online Store > Themes . You can edit, add, and remove sections to build a landing page that fits your needs.
How to Set Up Your Shopify Store After Kickstarter
Consider the following landing page design best practices and resources as you build this page:
Write customer-centric copy : Use a compelling, benefit-oriented headline and address your target customer’s needs with the language of your copy , appealing to pain points and leveraging compelling numbers.
Highlight social proof : Present testimonials, quotes, influencers, press articles, and any evidence you've accumulated that shows visitors you've already been validated by others.
Collect Emails : Give visitors a way to sign up for updates so you can start sending email marketing campaigns.
Showcase your product photos : A good image is key to creating demand for your products when potential customers see them. Showcase your product from different angles and how it looks in action.
Show your campaign progress : Display your Kickstarter goal and update your progress regularly.
Add pre-order buttons : Include one or two buttons on your page that feature a call to action (e.g., “Pre-order now”) that directs visitors to your Kickstarter page. Be sure to use UTM parameters canada whatsapp number in your link so you can track traffic coming from your Shopif
After you've created a working landing page (something you can test and optimize over time), you should set up Google Analytics to get a better understanding of where your traffic is coming from and how it behaves on your site.
You can also set up your Facebook Pixel to start tracking your site visitors from Facebook ads, retargeting them during your campaign and after you launch your store.
How to set up your Shopify store
It will only take a few minutes, but if you're not sure where to start, check out our guide on Google Analytics and setting up your Meta pixel (Facebook ).
Select your email marketing solution
Introducing email marketing early on gives you control over a direct communication channel that you can use regularly throughout your Kickstarter campaign and beyond.
You can use email marketing to build buzz, ask backers to share your campaign with their networks, and let your backers know when you're ready to launch your product.
Building an email list should be a priority for any business because, unlike paid advertising channels, you don't need to spend money to reach these consumers whenever you want.
But when running a Kickstarter campaign, it's doubly important to start early so you can begin growing your list before you officially go live.
Klaviyo (free up to 250 contacts, but with some great ecommerce-specific features) is a popular option to start with.
Both platforms integrate with Shopify in seconds, and you'll need to choose one to follow this process.
Read more: Top 10 Crowdfunding Platforms: Get Funding for Your Idea
Set up your domain
If you're going to sell online, you'll need to purchase virtual real estate: a branded URL where your business will reside.
Hopefully you've had the opportunity to secure a domain name for your brand, but if you haven't, you can easily purchase one through Shopify.
How to buy a domain on Shopify
Now that you’ve set up all the essentials for your Shopify store, and once you’ve successfully reached your Kickstarter goal and are ready to go live, it’s time to start moving your backer data into Shopify in preparation for fulfilling reservations and rewards for your backers.
Add your products in Shopify
At some point before you launch your store, you'll need to add your products to Shopify, including prices, variants (sizes, colors, etc.), and other details so that backers and customers can eventually purchase them.
Please see the documentation on adding products to your Shopify store for guidance.