Related: Market segmentation: The no-nonsense guide (w/ examples)
Posted: Mon Dec 23, 2024 4:19 pm
There are multiple ways to do this—for one, you could simply end your subject line with the word “video” in brackets. Alternatively, you could integrate the word more organically. For instance, maybe your subject line reads, “A must-watch video about budgeting in [current year].”
However you do it, using this tactic will likely earn your emails a much higher open rate.
2. Segment email marketing video campaigns
Part of the purpose of using marketing email videos is to make your emails more engaging. So, it makes sense to use other strategies that boost engagement, too—and one of those strategies is email segmentation.
Segmenting your email recipients into different groups is a great way to create more personalized content. For instance, you might send one email campaign to your current clients and another to people who are only just getting to know you.
That means you can be more specific with the type of video content you send to each group. If you try to create a video that appeals to everyone, from long-term clients to the person who visited your site one time, it probably won’t be very effective.
3. Use videos for email marketing throughout the funnel
We just established that you shouldn’t make a kuwait mobile numbers single video for all points in the sales funnel. However, that doesn’t mean you should only market to one level of the funnel. Sure, market to each level separately, but do still market to all of them.
Email marketing is great because it’s effective for everything from top-of-funnel content to bottom-of-funnel content. For users near the top of the funnel, you can make videos educating them about your industry, while for bottom-of-funnel users, you can send videos encouraging a purchase of a particular product or service.
Leave your marketing to the pros
Invest in digital marketing services from WebFX and start generating high-quality leads ASAP.
LEARN MOREMaybe you’ve heard “the allegory of the long spoons,” which goes something like this:
Descending the steps of a monastery, a young monk in training quizzes his master: “What are the differences between Heaven and Hell?”
“There are no material differences,” replies the old monk.
“None at all?” probes the trainee.
“Yes. Both Heaven and Hell look the same. However, each diner must use a pair of meter-long chopsticks to eat. In the case of Hell, people are always starved because no matter how hard they try, they fail to get food into their own mouths. In heaven, however, everyone is satiated because they feed the person sitting opposite them at the table. That’s the difference.”
However you do it, using this tactic will likely earn your emails a much higher open rate.
2. Segment email marketing video campaigns
Part of the purpose of using marketing email videos is to make your emails more engaging. So, it makes sense to use other strategies that boost engagement, too—and one of those strategies is email segmentation.
Segmenting your email recipients into different groups is a great way to create more personalized content. For instance, you might send one email campaign to your current clients and another to people who are only just getting to know you.
That means you can be more specific with the type of video content you send to each group. If you try to create a video that appeals to everyone, from long-term clients to the person who visited your site one time, it probably won’t be very effective.
3. Use videos for email marketing throughout the funnel
We just established that you shouldn’t make a kuwait mobile numbers single video for all points in the sales funnel. However, that doesn’t mean you should only market to one level of the funnel. Sure, market to each level separately, but do still market to all of them.
Email marketing is great because it’s effective for everything from top-of-funnel content to bottom-of-funnel content. For users near the top of the funnel, you can make videos educating them about your industry, while for bottom-of-funnel users, you can send videos encouraging a purchase of a particular product or service.
Leave your marketing to the pros
Invest in digital marketing services from WebFX and start generating high-quality leads ASAP.
LEARN MOREMaybe you’ve heard “the allegory of the long spoons,” which goes something like this:
Descending the steps of a monastery, a young monk in training quizzes his master: “What are the differences between Heaven and Hell?”
“There are no material differences,” replies the old monk.
“None at all?” probes the trainee.
“Yes. Both Heaven and Hell look the same. However, each diner must use a pair of meter-long chopsticks to eat. In the case of Hell, people are always starved because no matter how hard they try, they fail to get food into their own mouths. In heaven, however, everyone is satiated because they feed the person sitting opposite them at the table. That’s the difference.”