Cyber Monday: how to sell more on the date [Updated 2024]
Posted: Tue Dec 24, 2024 10:50 am
Cyber Monday is one of those events that can make a difference in online sales. This date, like its sister Black Friday, has become synonymous with offers, promotions and unmissable discounts that drive a flood of e-commerce purchases.
But what makes Cyber Monday so special? And how do you create attractive offers to attract consumers? Or better yet: how do you stand out from the competition on this date?
In this article, you will discover essential strategies to make the most of this opportunity to earn more. Enjoy reading!
What is Cyber Monday?
When is Cyber Monday 2024?
Cyber Monday data in Brazil in 2023
Is it worth investing in Cyber Monday in e-commerce?
What to sell differently on Cyber Monday?
11 tips to make more money on Cyber Monday 2024
Have a fast and stable platform this Cyber Monday
What is Cyber Monday?
Also known as Cyber Monday, Cyber Monday is an online shopping event that takes place on the Monday after Black Friday. When it first appeared in the United States in 2005, it was intended to focus on online deals and discounts, while Black Friday was a date exclusively focused on physical retail.
Nowadays, we don't even need to say that the scenario has china phone number data changed, right? Both Black Friday and Cyber Monday are present in e-commerce and represent one of the main dates to boost online sales. They mark the beginning of the end-of-year sales season .
Thus, we can say that Cyber Monday works as an extension of Black Friday offers . Although not very popular in Brazil, it is a great opportunity to stand out from the competition and release stock that was not sold on Black Friday.
Some people also say that Cyber Monday is a date for selling electronics and computer items.
When is Cyber Monday 2024?
Cyber Monday takes place on the Monday after Black Friday. In 2024, the date will fall on December 2nd.
But, just like with Black Friday, it is possible to extend promotions beyond the day and create campaigns that last the entire week.
How long does Cyber Monday last?
Cyber Monday originally lasted only 24 hours, taking place exclusively on the Monday after Black Friday. But every rule has its exception!
Many online stores extend their promotions, turning the date into “Cyber Week” or even longer campaigns, depending on each company’s strategy. Therefore, you don’t need to run promotions only on 12/2/2024: you can extend the campaign
Cyber Monday data in Brazil in 2023
According to data from Neotrust, in partnership with ClearSale, in 2023, Cyber Monday in Brazil presented the following data in e-commerce:
Revenue : R$736.9 million, representing a drop of 14.6% compared to the previous year.
Number of orders : 24.9% reduction compared to 2022.
Average ticket : R$561.40, an increase of 13.7% compared to the previous year.
This data indicates a decrease in sales volume, but with an increase in the average amount spent per order. In other words: use and abuse tools that help your customer add more items to the cart! Let's see more below
Is it worth investing in Cyber Monday in e-commerce?
Let's get to the point: is it worth creating a campaign and investing in Cyber Monday? We can already say that this can be a highly effective strategy, but it will depend on several factors, including the type of product or service you offer, your target audience and the way you plan to publicize your promotions.
Therefore, the decision to invest in Cyber Monday for your e-commerce needs to be thought through. If done with careful planning, market knowledge and a solid strategy, it can be a valuable opportunity to increase your online sales and promote your brand.
However, success in this event requires effort, commitment and consideration of some factors. Check out what you should take into consideration to evaluate whether it is worth investing in Cyber Monday:
Type of product or service:
Cyber Monday tends to be most effective for items that are popular with consumers looking for discounts. Electronics, clothing, beauty products, toys, and holiday items are all popular categories on the day.
Target audience:
Consider whether your target audience is more inclined to shop online and whether they are aware of Cyber Monday as a shopping event. After all, the date is not yet very popular in Brazil.
Read also: How to create a persona for e-commerce?
Competition :
Keep in mind that Cyber Monday is highly competitive, although it is still less popular than Black Friday. Many retailers and e-commerce sites participate and offer aggressive discounts. Therefore, you need to plan attractive offers and promotions that resonate with your target audience to stand out in this scenario.
Profit margins:
Can you offer discounts without severely compromising your profit margins? It’s important to balance attractive offers with maintaining your financial sustainability.
But what makes Cyber Monday so special? And how do you create attractive offers to attract consumers? Or better yet: how do you stand out from the competition on this date?
In this article, you will discover essential strategies to make the most of this opportunity to earn more. Enjoy reading!
What is Cyber Monday?
When is Cyber Monday 2024?
Cyber Monday data in Brazil in 2023
Is it worth investing in Cyber Monday in e-commerce?
What to sell differently on Cyber Monday?
11 tips to make more money on Cyber Monday 2024
Have a fast and stable platform this Cyber Monday
What is Cyber Monday?
Also known as Cyber Monday, Cyber Monday is an online shopping event that takes place on the Monday after Black Friday. When it first appeared in the United States in 2005, it was intended to focus on online deals and discounts, while Black Friday was a date exclusively focused on physical retail.
Nowadays, we don't even need to say that the scenario has china phone number data changed, right? Both Black Friday and Cyber Monday are present in e-commerce and represent one of the main dates to boost online sales. They mark the beginning of the end-of-year sales season .
Thus, we can say that Cyber Monday works as an extension of Black Friday offers . Although not very popular in Brazil, it is a great opportunity to stand out from the competition and release stock that was not sold on Black Friday.
Some people also say that Cyber Monday is a date for selling electronics and computer items.
When is Cyber Monday 2024?
Cyber Monday takes place on the Monday after Black Friday. In 2024, the date will fall on December 2nd.
But, just like with Black Friday, it is possible to extend promotions beyond the day and create campaigns that last the entire week.
How long does Cyber Monday last?
Cyber Monday originally lasted only 24 hours, taking place exclusively on the Monday after Black Friday. But every rule has its exception!
Many online stores extend their promotions, turning the date into “Cyber Week” or even longer campaigns, depending on each company’s strategy. Therefore, you don’t need to run promotions only on 12/2/2024: you can extend the campaign
Cyber Monday data in Brazil in 2023
According to data from Neotrust, in partnership with ClearSale, in 2023, Cyber Monday in Brazil presented the following data in e-commerce:
Revenue : R$736.9 million, representing a drop of 14.6% compared to the previous year.
Number of orders : 24.9% reduction compared to 2022.
Average ticket : R$561.40, an increase of 13.7% compared to the previous year.
This data indicates a decrease in sales volume, but with an increase in the average amount spent per order. In other words: use and abuse tools that help your customer add more items to the cart! Let's see more below
Is it worth investing in Cyber Monday in e-commerce?
Let's get to the point: is it worth creating a campaign and investing in Cyber Monday? We can already say that this can be a highly effective strategy, but it will depend on several factors, including the type of product or service you offer, your target audience and the way you plan to publicize your promotions.
Therefore, the decision to invest in Cyber Monday for your e-commerce needs to be thought through. If done with careful planning, market knowledge and a solid strategy, it can be a valuable opportunity to increase your online sales and promote your brand.
However, success in this event requires effort, commitment and consideration of some factors. Check out what you should take into consideration to evaluate whether it is worth investing in Cyber Monday:
Type of product or service:
Cyber Monday tends to be most effective for items that are popular with consumers looking for discounts. Electronics, clothing, beauty products, toys, and holiday items are all popular categories on the day.
Target audience:
Consider whether your target audience is more inclined to shop online and whether they are aware of Cyber Monday as a shopping event. After all, the date is not yet very popular in Brazil.
Read also: How to create a persona for e-commerce?
Competition :
Keep in mind that Cyber Monday is highly competitive, although it is still less popular than Black Friday. Many retailers and e-commerce sites participate and offer aggressive discounts. Therefore, you need to plan attractive offers and promotions that resonate with your target audience to stand out in this scenario.
Profit margins:
Can you offer discounts without severely compromising your profit margins? It’s important to balance attractive offers with maintaining your financial sustainability.