The Power of the Website and the Online Store
Posted: Wed Jul 09, 2025 8:46 am
In the digital age, many businesses rely on social media as their primary communication and marketing channel. It’s easy to use, has incredible reach, and allows for direct interactions with the public.
But there’s an important truth that’s often forgotten: on social media, nothing is truly yours . All of your content, followers, and even your brand presence are subject to the rules, algorithms, and policies of the platforms. And as many businesses have experienced, all it takes is an algorithm update or an unexpected block for your visibility and communication to be disrupted.
The Illusion of Control
On social media, the followers you have gained are not exactly “yours”. They email list are users of the platform who, at any time, may stop seeing your posts due to changes in the algorithms.
In addition, there is the risk that, for some reason, your profile may be penalized, suspended or even deleted. Not to mention that, in the event of a server crash or failure, contact with your customers is completely out of your reach.
The Value of Own Content
Imagine spending months or even years creating content, interacting with your audience, and building a solid brand, only to have it all at the mercy of a platform over which you have no control. When you develop your own website, all the content and structure are yours.
You decide how the information will be presented, what features will be implemented, and most importantly, how to engage with the customer in a direct and personalized way.
With your own website, you control not only the content, but also the user experience.
A personalized online store offers a straightforward shopping experience, without distractions from other brands or competing ads that distract the customer. This increases the chances of conversion, in addition to creating a closer and more personalized relationship with your audience.
SEO: An Asset of Your Own Website
Another advantage of having your own website is SEO (Search Engine Optimization). With SEO techniques, you can position your business on Google and other search engines, bringing in free, organic traffic. This is one of the biggest advantages, as it allows potential customers to find you without having to invest directly in paid social media ads.
But there’s an important truth that’s often forgotten: on social media, nothing is truly yours . All of your content, followers, and even your brand presence are subject to the rules, algorithms, and policies of the platforms. And as many businesses have experienced, all it takes is an algorithm update or an unexpected block for your visibility and communication to be disrupted.
The Illusion of Control
On social media, the followers you have gained are not exactly “yours”. They email list are users of the platform who, at any time, may stop seeing your posts due to changes in the algorithms.
In addition, there is the risk that, for some reason, your profile may be penalized, suspended or even deleted. Not to mention that, in the event of a server crash or failure, contact with your customers is completely out of your reach.
The Value of Own Content
Imagine spending months or even years creating content, interacting with your audience, and building a solid brand, only to have it all at the mercy of a platform over which you have no control. When you develop your own website, all the content and structure are yours.
You decide how the information will be presented, what features will be implemented, and most importantly, how to engage with the customer in a direct and personalized way.
With your own website, you control not only the content, but also the user experience.
A personalized online store offers a straightforward shopping experience, without distractions from other brands or competing ads that distract the customer. This increases the chances of conversion, in addition to creating a closer and more personalized relationship with your audience.
SEO: An Asset of Your Own Website
Another advantage of having your own website is SEO (Search Engine Optimization). With SEO techniques, you can position your business on Google and other search engines, bringing in free, organic traffic. This is one of the biggest advantages, as it allows potential customers to find you without having to invest directly in paid social media ads.