Generate demand for virtual B2B events;
Posted: Sat Jul 12, 2025 5:36 am
However, due to the coronavirus pandemic, this contact and form of in-person communication were forced to cease, which accelerated the trend of migration to the digital environment.
However, doubts about how to transfer this form of interaction and dissemination to the online environment are beginning to arise.
How to generate engagement in B2B online events?
There are a few key points that need to be observed to build a relationship with consumers at virtual events. These include:
Be attractive in your communication;
Create differentiated experiences.
These are the main points to be taken into account when building a successful shop online event aimed at the B2B business model.
Be attractive in your communication
Identifying the problems, dreams and fears of your target audience is extremely important for effective communication between both parties.
For this reason, it's essential to identify your audience's pain points. This way, you can offer relevant content to them, encouraging them to dedicate some of their time to paying attention to the information you provide.
Offer live and on-demand events
Streaming a live event gives your audience the feeling that they're physically present with the presenter. This means that when you host an event that addresses a specific need, your customers feel valued by the company.
For example, if many people comment on “ glass curtain for balcony price ” in your home decor content, you can create an event focused on how to choose your products intelligently and aim for low cost.
However, doubts about how to transfer this form of interaction and dissemination to the online environment are beginning to arise.
How to generate engagement in B2B online events?
There are a few key points that need to be observed to build a relationship with consumers at virtual events. These include:
Be attractive in your communication;
Create differentiated experiences.
These are the main points to be taken into account when building a successful shop online event aimed at the B2B business model.
Be attractive in your communication
Identifying the problems, dreams and fears of your target audience is extremely important for effective communication between both parties.
For this reason, it's essential to identify your audience's pain points. This way, you can offer relevant content to them, encouraging them to dedicate some of their time to paying attention to the information you provide.
Offer live and on-demand events
Streaming a live event gives your audience the feeling that they're physically present with the presenter. This means that when you host an event that addresses a specific need, your customers feel valued by the company.
For example, if many people comment on “ glass curtain for balcony price ” in your home decor content, you can create an event focused on how to choose your products intelligently and aim for low cost.