Targeted advertising: hit the target
Posted: Tue Dec 24, 2024 12:44 pm
Users leave so much personal data about themselves online that it is impossible not to take advantage of this and offer them advertising. This is how targeted advertising works. After all, social networks do not only gather schoolchildren: each has its own target audience and it has certain needs.
Targeted advertising services from Fractus are a choice for your product and its target audience.
Targeted advertising: a little about the main thing
Target – “goal” in translation from English. And target or targeted advertising is a type of product promotion on the Internet. It is aimed at an audience selected by criteria (geographical location, age, gender, etc.), which give the most accurate portrait of its representatives. The target in this case is the target audience, and not random people. This type of advertising is part of SMM promotion.
The goals of this type of message are to attract users, interest them in the product, and lead them to purchase.
Targeted advertising: a little about the main thing
The difference between contextual advertising and targeted advertising
Sometimes these two types of Internet advertising andorra email list 24290 contact leads are confused, especially with contextual advertising broadcast on social networks. But everything is quite simple: contextual advertising is based on key queries that the user enters in search engines - he himself is looking for advertising. Targeted promotion is carried out on social networks based on data from user profiles: advertising itself is looking for a consumer.
What should the message be? Relevant, interesting, easy to perceive, adapted to different devices, leading through the sales funnel.
Message formats
For each social network, a specific type is selected taking into account its features and capabilities. In total, there are several options for advertising.
Universal post . Targeted advertising of this type is placed on the community wall, it is added to the news feed. It can broadcast different content: text, photo, video, graphics. This format is a great way to attract attention to something.
Carousel . This is a slider ad that contains several images with a minimum of text, most often product cards.
Desktop banners . An option designed for social platforms available in the desktop version (for use from a computer). This is advertising on the side of the main feed, for example, on Facebook or myTarget.
Lead Ads . In other words, a form of collecting leads. It is used by those advertisers who fill their client base using social networks.
Stages of message launch
Creating a marketing strategy .
Defining the target audience by creating its portrait.
Determination of sites for advertising placement.
Setting up parameters in social networks.
Select message formats.
Creation and launch of advertising posts.
Stages of message launch
Main advantages
Targeted promotion offers the following benefits:
reaching only your target audience;
prompt introduction of changes;
increasing conversion;
website promotion;
convenient target settings;
the ability to track campaign results;
quick launch (post creation – about 30 minutes and moderator verification – about an hour);
retargeting settings (for users who have already interacted with the company).
Targeted Advertising Services from Fractus
A great way to quickly launch an advertising campaign is to use social networks.
And you can order targeted advertising from Fractus. This is the creation of a strategy, selection of the target audience, social network, message format, page setup and management. As a result - an increase in the number of users and sales. Call us!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Targeted advertising services from Fractus are a choice for your product and its target audience.
Targeted advertising: a little about the main thing
Target – “goal” in translation from English. And target or targeted advertising is a type of product promotion on the Internet. It is aimed at an audience selected by criteria (geographical location, age, gender, etc.), which give the most accurate portrait of its representatives. The target in this case is the target audience, and not random people. This type of advertising is part of SMM promotion.
The goals of this type of message are to attract users, interest them in the product, and lead them to purchase.
Targeted advertising: a little about the main thing
The difference between contextual advertising and targeted advertising
Sometimes these two types of Internet advertising andorra email list 24290 contact leads are confused, especially with contextual advertising broadcast on social networks. But everything is quite simple: contextual advertising is based on key queries that the user enters in search engines - he himself is looking for advertising. Targeted promotion is carried out on social networks based on data from user profiles: advertising itself is looking for a consumer.
What should the message be? Relevant, interesting, easy to perceive, adapted to different devices, leading through the sales funnel.
Message formats
For each social network, a specific type is selected taking into account its features and capabilities. In total, there are several options for advertising.
Universal post . Targeted advertising of this type is placed on the community wall, it is added to the news feed. It can broadcast different content: text, photo, video, graphics. This format is a great way to attract attention to something.
Carousel . This is a slider ad that contains several images with a minimum of text, most often product cards.
Desktop banners . An option designed for social platforms available in the desktop version (for use from a computer). This is advertising on the side of the main feed, for example, on Facebook or myTarget.
Lead Ads . In other words, a form of collecting leads. It is used by those advertisers who fill their client base using social networks.
Stages of message launch
Creating a marketing strategy .
Defining the target audience by creating its portrait.
Determination of sites for advertising placement.
Setting up parameters in social networks.
Select message formats.
Creation and launch of advertising posts.
Stages of message launch
Main advantages
Targeted promotion offers the following benefits:
reaching only your target audience;
prompt introduction of changes;
increasing conversion;
website promotion;
convenient target settings;
the ability to track campaign results;
quick launch (post creation – about 30 minutes and moderator verification – about an hour);
retargeting settings (for users who have already interacted with the company).
Targeted Advertising Services from Fractus
A great way to quickly launch an advertising campaign is to use social networks.
And you can order targeted advertising from Fractus. This is the creation of a strategy, selection of the target audience, social network, message format, page setup and management. As a result - an increase in the number of users and sales. Call us!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!