Rich snippets: how to optimize your website?

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Do you know all the elements involved in SEO work? If so, you should know about the importance of elements such as rich snippets.

On the other hand, if you are just learning about SEO or if you have no idea what we are talking about, follow this article and discover the importance of these resources for any website and business.

In addition, you will also learn how websites should be optimized and why they are an efficient SEO strategy . Keep reading!

What are rich snippets?
rich snippets and search results

Rich snippets are components that structure the croatia whatsapp number database on a website that appears on results pages, such as Google. They are called “rich fragments” (free translation) or structured data, in a more technical translation.

But which fragments are we talking about? Well, these:

website pages;
business assessments;
addresses;
comments;
logo;
social media;
contact;
local businesses; among others.
This information usually accompanies a summary of the page plus the meta description and meta title.

When you search for Microsoft, for example:

rich snippets example

If we search for our agency, we have other examples of rich snippets:

example of rich snippets soub digital

In short, we can say that rich snippets are all the information that improves the user experience and helps in their decision about which link to click.

Therefore, if the user wants information about Windows 10 and searches the Microsoft website, as the company's SEO is highly optimized for rich snippets, he can already click directly on Windows 10 even if he enters the general website and needs to do a specific search.

How to create rich snippets for SERP?
Well, rich snippets are more advanced on-page SEO optimizations . To do this, you need to make changes to the page code to structure the data. The goal is for Google to understand this information.

How do I do this? Those who use platforms like WordPress can count on the help of plugins for this purpose. This is the easiest way, especially for those who do not have any development knowledge.

An example of a plugin for this purpose is All In One Schema, where you can structure what information has to appear.

However, those who know a little about development can search a Google gallery for the types of rich snippets and how to create the codes. The search engine encourages the use of this structured data.

However, this does not mean that they will be displayed. Google has its criteria and customizes the displays for each type of user.

codes for rich snippets

Why optimize your website with structured data?
This is easy! Rich snippets help increase the page's CTR (Click-Through Rate). Likewise, there are other advantages of optimizing them, such as the possibility of better ranking and a decrease in the site's bounce rate.

Please note: rich snippets are not a direct ranking factor — let’s be clear about that. However, they do indirectly contribute to the page’s ranking.

If you don't have your website optimized and have no idea how to do it, Soub Digital can help you. Get in touch with us, let's chat and outline strategies for your business.