When nofollow was introduced
Posted: Tue Dec 24, 2024 3:52 pm
Google did not consider any links marked in this way as signals to use within its search algorithms. This has changed. All link attributes (sponsored, ugc, and nofollow) are treated as suggestions about which links to consider or exclude in search. We will use these suggestions, along with other signals, to better understand how to properly analyze and use links in our systems.
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Why not just ignore those links altogether, as was the case vp media email lists with nofollow? Links contain valuable information that can help us improve search, such as how the words in the links describe the content they point to. Examining all the links we find can also help us better understand unnatural link patterns. By switching to a suggestion model, we no longer lose this important information, while still allowing site owners to indicate that some links should not carry the weight of a first-party endorsement.
With that announcement, Google explicitly said that starting with the March 1, 2020 update, rel="nofollow" would be treated as a suggestion and not a rule.
How to get value from nofollow links
How to publish nofollow links that really provide SEO value? There are three rules:
Take into account the context
Adding value
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
Why not just ignore those links altogether, as was the case vp media email lists with nofollow? Links contain valuable information that can help us improve search, such as how the words in the links describe the content they point to. Examining all the links we find can also help us better understand unnatural link patterns. By switching to a suggestion model, we no longer lose this important information, while still allowing site owners to indicate that some links should not carry the weight of a first-party endorsement.
With that announcement, Google explicitly said that starting with the March 1, 2020 update, rel="nofollow" would be treated as a suggestion and not a rule.
How to get value from nofollow links
How to publish nofollow links that really provide SEO value? There are three rules:
Take into account the context
Adding value