The permalink is the entire URL, but the slug
Posted: Tue Dec 24, 2024 4:42 pm
The permalink is the entire URL, but the slug is the part that’s unique to each blog post you create. To make the slug SEO-friendly, it should include the keyword phrase that you’ve chosen for Colombia Phone Number Library blog post.
Here are some examples of how I’ve used keyword phrases in the slug:
When you’re done creating and publishing your content, the next step is to promote it. A checklist will help you remember where you hope to promote your newest piece of content.
Free Blog Planner Resource (Downloadable Template) Screenshot and Example
Here’s a list of possible places you might want to promote your content:
1. Share on Your Top Social Media Channels
Choose the social media platforms where your audience spends the most time online (and where your content medium fits best). These are the destinations where you’ll get the most bang for your buck when investing time in your social media posts. That could include sites like:
Facebook or Facebook groups
Twitter
Instagram
Pinterest or Pinterest Group Boards
Snapchat
TikTok
Medium
2. Schedule an Email to Your Subscribers
Whenever I publish new content on my blog, I email my subscriber list, altering them to new content and encouraging them to click through and read.
Here’s an example of an email I sent promoting a recent explainer & guide—What is Evergreen Content? How to Create Long-Lasting Content:
Blog Planner Example of an Email Broadcast (Screenshot) from Ryan Robinson
You can send out an email update for every new blog post, or you can send out a collection of blog posts in one encompassing newsletter. Either way, you can use the promotion checklist to track when to send an email promoting a new blog post.
3. Promote Your New Work in Existing Blog Posts
When I write new content, I find ways to promote it with other blog posts on my blog. Sometimes, I go back to old blog posts and find ways to include a link to my new content. I also include links to old content when I write new blog posts.
In my ultimate guide about How Much Does it Cost to Start a Blog, I wove in many links to other blog posts:
Screenshot of Blog Planning Process (Header Example)
4. Notify Everyone You Mentioned in Your Blog Post
When I mention someone in a blog post, I like to reach out to them to let them know (particularly those with clear audiences or brands that I want to collaborate with one day).
It’s a very smart way of networking and building connections, and the right influencers or brands may even share your content with their audience.
Here are some examples of how I’ve used keyword phrases in the slug:
When you’re done creating and publishing your content, the next step is to promote it. A checklist will help you remember where you hope to promote your newest piece of content.
Free Blog Planner Resource (Downloadable Template) Screenshot and Example
Here’s a list of possible places you might want to promote your content:
1. Share on Your Top Social Media Channels
Choose the social media platforms where your audience spends the most time online (and where your content medium fits best). These are the destinations where you’ll get the most bang for your buck when investing time in your social media posts. That could include sites like:
Facebook or Facebook groups
Pinterest or Pinterest Group Boards
Snapchat
TikTok
Medium
2. Schedule an Email to Your Subscribers
Whenever I publish new content on my blog, I email my subscriber list, altering them to new content and encouraging them to click through and read.
Here’s an example of an email I sent promoting a recent explainer & guide—What is Evergreen Content? How to Create Long-Lasting Content:
Blog Planner Example of an Email Broadcast (Screenshot) from Ryan Robinson
You can send out an email update for every new blog post, or you can send out a collection of blog posts in one encompassing newsletter. Either way, you can use the promotion checklist to track when to send an email promoting a new blog post.
3. Promote Your New Work in Existing Blog Posts
When I write new content, I find ways to promote it with other blog posts on my blog. Sometimes, I go back to old blog posts and find ways to include a link to my new content. I also include links to old content when I write new blog posts.
In my ultimate guide about How Much Does it Cost to Start a Blog, I wove in many links to other blog posts:
Screenshot of Blog Planning Process (Header Example)
4. Notify Everyone You Mentioned in Your Blog Post
When I mention someone in a blog post, I like to reach out to them to let them know (particularly those with clear audiences or brands that I want to collaborate with one day).
It’s a very smart way of networking and building connections, and the right influencers or brands may even share your content with their audience.