We use all the time at Aira and an example for a B2B company:
Posted: Thu Dec 26, 2024 10:40 am
When we come up with content ideas, we can fall into the trap of thinking too much about who we’re trying to get links from – bloggers, journalists, writers, etc. We trick ourselves into thinking that if we’re a travel brand, then working with travel bloggers means we’re reaching our target audience. Unfortunately, this may not be the case. So, we should focus on the customer journey. There are multiple ways to model this funnel, but here’s the one This also shows that the journey isn’t always linear.
Customers can go back or forward in their journey and it can take many steps before they make a decision. Google calls this the messy middle stage and it’s basically the stage where customers think about their options and consider what bosnia and herzegovina phone number database to do next. If you want to come up with relevant content ideas for your link building campaigns, you need to first understand and map out the customer journey. Use keyword research to guide idea generation When we produce content ideas for link building, we don’t usually think about keywords because the goal of the content isn’t to rank, it’s to get links.
So there’s no incentive or motivation to do additional research for something that isn’t being measured. However, doing so can be a great way to improve relevance because the brand’s target keywords will be closely related to the customer’s pain points and the solutions the brand offers to address those pain points. By incorporating these keywords into your ideation process, you’re guaranteed to generate ideas that are close to your target customers. Reduce your focus on link volume If you’re aiming for too high a link goal, you’re more likely to generate content ideas that are not relevant to your brand.
Customers can go back or forward in their journey and it can take many steps before they make a decision. Google calls this the messy middle stage and it’s basically the stage where customers think about their options and consider what bosnia and herzegovina phone number database to do next. If you want to come up with relevant content ideas for your link building campaigns, you need to first understand and map out the customer journey. Use keyword research to guide idea generation When we produce content ideas for link building, we don’t usually think about keywords because the goal of the content isn’t to rank, it’s to get links.
So there’s no incentive or motivation to do additional research for something that isn’t being measured. However, doing so can be a great way to improve relevance because the brand’s target keywords will be closely related to the customer’s pain points and the solutions the brand offers to address those pain points. By incorporating these keywords into your ideation process, you’re guaranteed to generate ideas that are close to your target customers. Reduce your focus on link volume If you’re aiming for too high a link goal, you’re more likely to generate content ideas that are not relevant to your brand.