A clear goal

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0. To do email marketing you need software It is the zero advice because it is not based on a specific data and percentage. The email marketing software (also call it service, platform, program) is the support from which to start to do email marketing . In theory, you could send emails, DEMs and newsletters to your contacts without using any email marketing software. In practice, without software: you should dedicate time and resources to the technical creation of emails and contact management; you would have deliverability problems , in the sense that your emails would hardly reach their destination (see Gmail and Yahoo).


Software is also a precious mine of data (just like the ones I'm using in this guide). The more emails you send, the more information you will have on the performance of the same emails and on the canada telegram data behavior of the contacts, the greater the possibility of refining and improving your campaigns , segmenting, personalizing, loyalty. The most used email marketing software in Italy are: Mailchimp, Mailup, GetResponse, Brevo, 4Dem and Active Campaign . Here you can find their detailed comparison, with pros, cons, prices and personal opinions (if you are ever interested): The 10 best programs to create and send newsletters in Italy 1.


Don't have any other KPIs other than open and click rates The first real tip is actually a review of the main email marketing metrics . Because it is from these metrics that you can evaluate whether your email marketing strategy is working or not. The following tips are based fundamentally on the analysis and interpretation of two KPIs: open rate (email opening rate) and click-through rate or CTR (click rate) . Openings and clicks, forgive me the biblical metaphor, are a bit like the Adam and Eve of email marketing. Taken like this, these are quite subjective data .