Lead generation and nurturing

[hasnasadia]

I admit that this is a bit of opportunistic advice… I would like to see more preheaders in the future, so that we have even more timely data on which to base our advice. 14. Make your emails more engaging with video content The data also confirms it: video is proving to be an element worth including in email communications . Embedding a video within messages is a useful weapon to improve engagement metrics in particular: it guarantees much higher click-through rates and delivery rates, as the following table also demonstrates. Video Open rate Click rate Click to open Vimeo 61.


26% 4.57% 7.47% You Tube 46.55% 3.61% 7.76% Not present 43.35% 2.49% 5.74% YouTube and Vimeo are the ones pulling the cart . If you have a channel on one of these platforms, now is the time to denmark telegram data play this card in your newsletters too. Remember, however, that videos are not fully supported by all email providers. It's good to test, but not to persevere. 15. Take care of the image of your emails I’ll close with this style tip, which actually begs several questions. Should your emails be text-based or image-based? It’s a great question, with a far from definitive answer.


The data suggests that image-based emails perform better , both in terms of average open rate and click-through rate. The difference is quite significant: 3.08% vs. 1.94% for CTR and 45.62% vs. 39.31% for open rates. Never like in this case, however, could statistics betray. It is to be understood, in fact, what is considered here as an image: whether a real image or even a simple logo. It is therefore difficult to draw a clear judgment on this point. You could still solve the text/images issue with a nice A/B test .