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10) Analysis of Email Marketing Results and KPIs Finally, you can’t manage a good email marketing strategy if you don’t measure the results of the campaign. There are many metrics that are worth monitoring. The key is to connect them to your business goals and define KPIs that will help you make better decisions for the future . We take this opportunity to review the most important metrics that you need to keep an eye on when implementing one or more email marketing campaigns. If you want to delve deeper into the subject, I recommend you read our complete guide to email marketing KPIs .


Open rate The percentage of the total number germany telegram data of subscribers who opened your email. Some marketers argue that this is a vanity metric, but tracking email open rates has multiple benefits. For example, it provides a quick overview of two key aspects of an email marketing campaign: how good is the email deliverability; the quality of the contact list . The three main elements that influence open rates are the name, subject, and header text. Of course, the deliverability or timing of the email marketing campaign also plays a role. Click-through rate It is the percentage of the total number of clicks on a given link in the email.


It is expressed as the total number of clicks on a given link divided by the number of emails sent. It expresses, in a way, whether the contents within the email are interesting and therefore worthy of clicking. Highlighting the CTAs or using engaging content formats are just two ways to increase the CTR. Click to open rate Comparison between the number of unique clicks and unique opens, which provides a more precise idea of ​​engagement in email marketing campaigns . A high CTOR could indicate that subscribers find the content of your emails interesting or that you have delivered on the promise made in the subject line.