How to get to know your customers
Posted: Mon Jan 20, 2025 4:43 am
to turn them into fans: Points to note when visualizing and integrating data and examples of recommended customer segments
Hello.
My name is Matsuoka and I work in the Marketing Group.
In the previous blog, we briefly explained office 365 database the three steps that companies should take to turn their customers into fans: "Know your customers," "Create an experience," and "Deliver to your customers."
â–¼Previous blog: How companies should turn their customers into fans: "Know your customers," "Create an experience," and "Deliver to your customers"
How companies should turn their customers into fans: "Know your customers," "Create experiences," and "Deliver to your customers"
How companies should turn their customers into fans: "Know your customers," "Create experiences," and "Deliver to your customers"
Hello, this is Hori from the Marketing Department. In the previous blog, I talked about why marketing is important, with the theme of "The key to marketing is fans ~ What is the definition of fans and what effects do they create?"
This time, we will delve a little deeper into the first step of "knowing your customers" and tell you some points to keep in mind when it comes to "data visualization" and "data integration." We will also introduce some "recommended customer segment examples" that you can use to utilize the acquired data for your business initiatives.
table of contents
1. Points to note when visualizing data
2. Points to note when integrating data
Legacy Systems
External Data
Continuing our efforts
3. Using data to create strategies: Introducing recommended customer segments
Customer segment examples　
1. Points to note when visualizing data
As I mentioned in my previous blog,
it is important to first visualize "customer attribute information" as well as offline/online "purchase data" and "behavioral data."
The most difficult data to visualize here is offline behavioral data.
Specifically, indoor and outdoor behavior is tracked using GPS, Wi-Fi, Bluetooth, store cameras, etc., but there are obstacles such as obtaining permission for GPS and installing special equipment in the store, so it can be quite difficult for the staff in charge to actually plan and promote it themselves.
We recommend getting professional advice on designing an app that can capture offline behavior using GPS, or on installing equipment that can properly visualize in-store behavior.
Hello.
My name is Matsuoka and I work in the Marketing Group.
In the previous blog, we briefly explained office 365 database the three steps that companies should take to turn their customers into fans: "Know your customers," "Create an experience," and "Deliver to your customers."
â–¼Previous blog: How companies should turn their customers into fans: "Know your customers," "Create an experience," and "Deliver to your customers"
How companies should turn their customers into fans: "Know your customers," "Create experiences," and "Deliver to your customers"
How companies should turn their customers into fans: "Know your customers," "Create experiences," and "Deliver to your customers"
Hello, this is Hori from the Marketing Department. In the previous blog, I talked about why marketing is important, with the theme of "The key to marketing is fans ~ What is the definition of fans and what effects do they create?"
This time, we will delve a little deeper into the first step of "knowing your customers" and tell you some points to keep in mind when it comes to "data visualization" and "data integration." We will also introduce some "recommended customer segment examples" that you can use to utilize the acquired data for your business initiatives.
table of contents
1. Points to note when visualizing data
2. Points to note when integrating data
Legacy Systems
External Data
Continuing our efforts
3. Using data to create strategies: Introducing recommended customer segments
Customer segment examples　
1. Points to note when visualizing data
As I mentioned in my previous blog,
it is important to first visualize "customer attribute information" as well as offline/online "purchase data" and "behavioral data."
The most difficult data to visualize here is offline behavioral data.
Specifically, indoor and outdoor behavior is tracked using GPS, Wi-Fi, Bluetooth, store cameras, etc., but there are obstacles such as obtaining permission for GPS and installing special equipment in the store, so it can be quite difficult for the staff in charge to actually plan and promote it themselves.
We recommend getting professional advice on designing an app that can capture offline behavior using GPS, or on installing equipment that can properly visualize in-store behavior.