Once again, what kind of service is FANSHIP?

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Product Manager Kanebako:
Simply put, FANSHIP is a marketing tool for apps.
As the name "fan development platform" implies, we believe this is a service that can help businesses to make their products and services popular.
It is a service that allows you to input data, analyze it, and use it in your initiatives.

──Why did you decide to develop a fan development platform?
Product Manager Kanabako:
The idea was proposed at a management meeting in 2018, but the original idea was drawn up about two years earlier when we applied for popinfo DMP in an what makes overseas chinese in australia data valuable asset internal new business pitch contest.
There were already services ahead of us, but considering the future trends in the world where it will be difficult to acquire new customers due to population decline and market maturity, we strongly felt that popinfo needed to change in this way, and with the number of players still small, we thought there was an opportunity to win by differentiating ourselves.

We won the pitch contest and started to move forward, but at first, I was still working as a PM on the contract development side, and I realized that I couldn't do it half-heartedly.
So I came up with a proposal, including the organizational structure, and the current team and product were born.


A one-day workshop by the FANSHIP team shortly after the brand renewal.

※It's that time! → [Free diagnosis available] The FANSHIP team took the Enneagram diagnosis and found that it was clearly divided by occupation.

-- In an interview, Ishinaga said that it was difficult to revamp the popinfo system, which has grown rapidly over the past 10 years.
Existing Strengthening Team Leader Fukukado:
There were two challenges for the existing strengthening team: technical and communication.
First of all, when popinfo was still small, we expanded without much thought, and over the course of 10 years, some parts had arisen that could become obstacles to future development, so it was difficult to identify and resolve them.
When popinfo changed to FANSHIP, the speed of function strengthening changed drastically, and we were required to work quickly.