Generating trust in stakeholders (from potential customers to investors)
Posted: Sun Dec 22, 2024 4:21 am
This is perhaps the most studied section of LinkedIn. It's all there is to see, and this detail is important. It's where you see the kind of comments that a Sales Manager makes on the posts that he or she likes. Or it's the place where you see the 'likes' of that CEO you've been interested in contacting for a while.
Clearly a fertile space for professional stalking. A field for exploring the tastes, interests and opinions of the people you are interested in in order to mobilize your business.
The deep part
The Iceberg graph, as 90s as it may be, has the ability to explain a phone number lookup indonesia deep part that exists and is gigantic, and as such is much more difficult to explore (Have I convinced you or do I have to continue justifying the use of such a useful graph?)
This is the growth part.
It's where chat conversations happen, where database scraping tools are applied, where message sending and responses are automated, where you run ad campaigns.
Content drives and grows growth. Growth accelerates business.
I simplify the framework like this:
On the superficial side, you create valuable content that is directed at the audience you want, for example “COOs of Logistics Companies in Argentina and Mexico.”
In the growth part, you automate the connection with +4000 of those people, create advertising campaigns targeted at those people and create databases to use even outside the platform.
Checklist for designing a B2B LinkedIn strategy
1. Objectives and key results
The first step is to define the objectives and key results . That is, to know what we want to achieve by investing time, money and human capital in the social network.
There can be many initiatives depending on the size of the company, its mentality or the stage it is in. The most common ones are these:
Clearly a fertile space for professional stalking. A field for exploring the tastes, interests and opinions of the people you are interested in in order to mobilize your business.
The deep part
The Iceberg graph, as 90s as it may be, has the ability to explain a phone number lookup indonesia deep part that exists and is gigantic, and as such is much more difficult to explore (Have I convinced you or do I have to continue justifying the use of such a useful graph?)
This is the growth part.
It's where chat conversations happen, where database scraping tools are applied, where message sending and responses are automated, where you run ad campaigns.
Content drives and grows growth. Growth accelerates business.
I simplify the framework like this:
On the superficial side, you create valuable content that is directed at the audience you want, for example “COOs of Logistics Companies in Argentina and Mexico.”
In the growth part, you automate the connection with +4000 of those people, create advertising campaigns targeted at those people and create databases to use even outside the platform.
Checklist for designing a B2B LinkedIn strategy
1. Objectives and key results
The first step is to define the objectives and key results . That is, to know what we want to achieve by investing time, money and human capital in the social network.
There can be many initiatives depending on the size of the company, its mentality or the stage it is in. The most common ones are these: