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What is an SMS Short Code?

Posted: Sun Dec 22, 2024 4:29 am
by shaownislam
Loyalty programs - Stir up engagement with points programs, cashback, punch card programs, and tiered programs, targeting your loyal, long-term users and dormant users separately.
Seasonal content - Plan your marketing calendar bas telegram user database ed on holidays, events, and seasons that your users care about. For example, relaunch your app with Christmas-themed activities.
15. Employ Omnichannel Techniques
While having a mobile app with highly engaged users is beneficial, it’s only one piece of the puzzle. Ensure seamless integration of branding, messaging, and touchpoints as customers move down the sales funnel. It includes digital interactions like push notifications, SMS, email, in-app messages, and web notifications, as well as customers’ real-life experiences with your brand.

If managing customer events, motivations, and friction points across different channels gets overwhelming, consider automating certain business processes. For instance, mobile marketing automation can help you efficiently profile customers and execute your messaging strategy.

Still unsure how to get people to download your app or how to make them stay? Discuss your marketing campaign for your mobile app with our team at Reteno, and we’ll bring active interactions to your applications.

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According to the statistics, SMS messages have a 45% response rate while emails have only 8%. This communication method is perfect not only for informing clients and offering them new services/products but also for conducting simple marketing research (on average, it takes 90 seconds for customers to send an answer to your question or request). That’s why SMS is so popular even nowadays. Let’s find out how you can improve your marketing campaigns by using shortcut numbers for SMS delivery.


Short code is a number of 5-6 digits, which is widely used in SMS marketing. For a better understanding of what a short code text is, we can mention the Pepsi company. It distributes SMS from the number 73774, which spells “Pepsi” on the numeric keypads of phones.

Such numbers are used to deliver promo codes, passwords, important notifications, and so on. Also, sometimes you may receive messages with a request to send a certain word/digit for activating a subscription or evaluating the company’s services.

Thus, short code is a useful service, which increases users’ trust in the content of sent messages.