Marketing Automation for the healthcare sector
You can create automated newsletters for your clients in your Marketing Automation whatsapp number in australia strategy for the healthcare sector. In a flu campaign, for example, create a collective mailing to your quota of patients. It is a perfect way to be able to establish contact even if they have not come to visit you.
It never hurts to keep your patients informed. Automate messages for all or just a portion of them. Some examples where marketing automation can be applied are:
Age and gender-based campaigns. Send information about health care management.
For inpatients. Medical advice based on age, sex, health condition. For both inpatients and outpatients.
Campaigns on general precaution or awareness of known diseases and infections.
Free health check-up campaigns and sending patient information to the CRM for further monitoring.
Segmentation of patients and monitoring according to the most common disease in that area or geographic zone.
Social awareness campaigns for older people.
Campaign for different industries to check health for their employees. For example, employees working in a chemical industry prone to skin diseases. Precautionary measures can be shared.
4.- Summaries after visits
Are your patients satisfied? Healthcare services require years of training and specialized knowledge, but patient experience is a very important part of building a good reputation.
Patients won't necessarily express dissatisfaction when they're in your office. But sending a simple follow-up email asking for feedback is an easy way to get some data on patient satisfaction.
The best part is that this system is easy to automate. Once you set up a feedback automation, you won’t have to check it unless you want to see the results.
5.- Medical history
Another way in which Marketing Automation can be applied to the healthcare sector is by digitising information. Even if you don't want your patients to access their complete medical history, you can allow them to access, for example, their blood tests.
Or, for example, they can know when they last visited a specialist. Or the specific date they were vaccinated so they know when they should get the booster shot. It's a good way for a person to be able to keep track of themselves.
This follow-up will improve communication between doctor and patient . Especially because they will contact you only when strictly necessary. And for something that is really urgent. Avoid unnecessary communications.
There is therefore a perfect scenario for applying marketing automation. As well as for taking advantage of the full potential of analytics. Done correctly, marketing automation can shape doctors’ prescribing patterns, patients’ health activities and other behaviors in ways that influence results.
Those in charge have failed to take full advantage of the potential of marketing automation. Developing such behavior-based campaigns requires a unique strategic perspective and extensive campaign planning experience.
At MDirector we can help you better understand the customer journey and give you all the tools to apply Marketing Automation for the healthcare sector. Use all our marketing automation tools now to perfectly automate your digital marketing actions.