Data analytics for growth
Posted: Sun Dec 22, 2024 4:43 am
The business world is constantly evolving, and one of the most powerful tools to ensure relevance and competitiveness is data analytics for growth . This practice goes beyond simply collecting numbers, transforming them into strategic insights that can change the course of a company. In AmplificaCast Ep75, Daniel Martín addressed how data is essential to the success of growth leaders and provided clear examples of how to apply it efficiently. Let’s explore the key learnings from this conversation and understand how companies can use data to grow sustainably.
Data analytics for growth Start with understanding the business context in which a company operates. Before you even have reports and tables in your hands, it is essential to define clear goals and objectives singapore number What problemsneed to be solved? What is the priority? For Daniel, an entrepreneurial mindset is fundamental in this process. You need to have a strategic vision and know where to invest time and resources. One of the key points highlighted was the importance of identifying “where success smells.” This means carefully observing market signals and channels that have the greatest potential to generate positive results.
Data analysis for growth To be successful, careful planning is required. Before getting lost in numbers and statistics, it is essential to answer basic questions: what is the objective of the analysis? What data is needed? What success indicators should be monitored? A common mistake is to start working with data in a disorganized way, without clearly defining what insights are expected. Daniel recommended that professionals do prior planning on paper or in a mind map, structuring the steps before starting to explore the tables. This approach avoids wasting time and increases the assertiveness of the analysis.
The relationship between data and growth is direct and unquestionable. Data is the basis for informed decisions and experiments that drive growth. In the episode, Daniel highlighted how using data allows you to map friction points in the sales funnel, optimize conversion, and even justify investments. After all, growth is not just about attracting new customers, but also about improving the experience of those already on the journey, increasing retention and the value of each interaction.
A practical example of this application was discussed in the sales funnel analysis. At Localiza, where Daniel works, understanding the customer journey is essential. Each stage of the funnel is analyzed based on the available data, from the moment the customer accesses the website or application until they complete the reservation of a vehicle. This analysis makes it possible to identify bottlenecks and propose improvements that have a direct impact on conversion. When the focus is on the bottom of the funnel, any small increase in conversion rates can represent a significant gain in revenue.
Data analytics for growth Start with understanding the business context in which a company operates. Before you even have reports and tables in your hands, it is essential to define clear goals and objectives singapore number What problemsneed to be solved? What is the priority? For Daniel, an entrepreneurial mindset is fundamental in this process. You need to have a strategic vision and know where to invest time and resources. One of the key points highlighted was the importance of identifying “where success smells.” This means carefully observing market signals and channels that have the greatest potential to generate positive results.
Data analysis for growth To be successful, careful planning is required. Before getting lost in numbers and statistics, it is essential to answer basic questions: what is the objective of the analysis? What data is needed? What success indicators should be monitored? A common mistake is to start working with data in a disorganized way, without clearly defining what insights are expected. Daniel recommended that professionals do prior planning on paper or in a mind map, structuring the steps before starting to explore the tables. This approach avoids wasting time and increases the assertiveness of the analysis.
The relationship between data and growth is direct and unquestionable. Data is the basis for informed decisions and experiments that drive growth. In the episode, Daniel highlighted how using data allows you to map friction points in the sales funnel, optimize conversion, and even justify investments. After all, growth is not just about attracting new customers, but also about improving the experience of those already on the journey, increasing retention and the value of each interaction.
A practical example of this application was discussed in the sales funnel analysis. At Localiza, where Daniel works, understanding the customer journey is essential. Each stage of the funnel is analyzed based on the available data, from the moment the customer accesses the website or application until they complete the reservation of a vehicle. This analysis makes it possible to identify bottlenecks and propose improvements that have a direct impact on conversion. When the focus is on the bottom of the funnel, any small increase in conversion rates can represent a significant gain in revenue.