Everyone is given access to this file.

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Checklist for launching a trigger mechanic about an abandoned cart
Track abandoned carts on your website. Use the standard functionality of your website or automation platform.
Consider the customer's context when sending communications. Make sure the customer hasn't received any other automated emails today, has no active orders, and only sends products that are in stock.
Formulate a relevant subject line. Personalize your messages to get a higher OpenRate.
Start testing abandoned cart mechanics with email marketing . This is the easiest and cheapest channel.
Supplement your message with product recommendations , dynamic parameters, and a promo code.
Test chains of several emails and conduct A/B tests of mechanics to quickly identify the most effective ones. Check which version of the message works best for your audience.
Launch trigger messages in different channels. Choose channels depending on the availability of customer contacts.
Evaluate the results of the launch on a control group to obtain more accurate data. In this article, we'll show you how to create a knowledge base and make it useful to your employees and clients. Use this article to think through creating a knowledge base from scratch and gather tips for improving an existing one.

What is a knowledge base and why is it not just a shared file
Imagine that your company doesn't have a common knowledge repository. Access to corporate services and instructions are in some file, and the only way to figure out the settings is from the words of Petya, who has been working here for 10 years. Everyone suffers: new managers who need to figure out the service, and support who needs to answer customer questions. At some point, you decide to create a common knowledge base. A chat appears, where everyone throws articles they think are useful, and scraps of knowledge. Some of them are long outdated, and people begin to figure out what is more relevant.

Someone collects all these pieces into a common document and even sorts them somehow.


The chat is disbanded, everyone disperses and gradually forgets about this tool.

Of course, the main function of a knowledge base is to collect all the knowledge that is useful to the company and the client in one space. But the knowledge base will be of no use if no one uses it. And for this, it is not enough to simply create it.

Example of categories in the knowledge base
Example of categories within a knowledge base
A knowledge base (KB) is a tool that works as an intellectual asset of a company. A good knowledge base:

Replaces the first line of support. The articles in the database answer recurring list of switzerland cell phone number questions and help the client find the answer on their own.
Reduces support response time. Employees are better able to navigate a structured database than a hundred tables, and find an answer faster.
Brings in leads. In the knowledge base, you can create a full-fledged onboarding that will help activate the user in the product. Also, articles from the KB can get into search results and attract potential customers.
Want to save on support without losing speed and quality?
Create a convenient knowledge base and automate answers to the most frequently asked questions using an AI bot.

Test Carrot quest
What business tasks can a strong knowledge base help solve?
A knowledge base is usually used for user support. Managers send links to articles to clients in an online chat , build onboarding based on articles from the KB, and train AI bots to automate support. Articles from the base help answer user questions before they are asked to the support team, but this is not the only advantage.