We checked the effectiveness of Carrot quest

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3. Don't try to copy other people's mechanics mindlessly. Features that have proven successful for competitors or seem attractive may not suit you. Interactive marketing does not automatically improve metrics, but only helps manage user attention. It is important to consider the unique features of your product and the current market situation.How to increase website conversion by 2.5 times on the same traffic using lead bots and pop-ups? Timur Shakhmurzaev, CRO Growth-Marketing of the online school Umskul, told us about this.

About the company
Umskul is the largest online school for exam preparation. Umskul's target list of albania phone number audience is middle and high school students, parents of schoolchildren.

Business segment EdTech, B2C
Who uses Carrot quest performance team
Carrot quest tools that the client uses • collecting data about website visitors,
• integration with amoCRM ,
• chat on the website ,
• lead bots ,
• pop-ups .
The period described in the case 3 months
Problems that we wanted to solve with Carrot quest
Collect more targeted leads from the site on the same traffic. Before implementing Carrot quest, the conversion was 0.2% from visit to application. Conversion from lead to target lead — 77%.
Automatically qualify leads so that sales can quickly select a relevant solution. Before implementing Carrot quest, the site only had static lead forms that collected users' names and phone numbers. Managers wanted to receive more data about leads before the first contact.
A target lead for our online school is an application from a new user for tuition in middle and high school subjects, as well as other products that we can offer the student.

Static lead form on the Umschool website
Static lead form on the Umschool website: users enter their name and phone number
The Umskul project has a website and product landings. Further in the case we will show the results from the Carrot quest tools both on the website and on the project as a whole, that is, on the website and on product landings.

Results for 3 months

We wanted to test two hypotheses before implementing Carrot quest tools on all pages of the site.

The first hypothesis: will Umskul website users interact with Carrot quest? Before launching the test, we determined that a good conversion rate for us would be 2% of website visits to interaction.

Second hypothesis: will the total number of leads from the site decrease?

Test results for 2 weeks:

4% conversion from visit to interaction;
the number of applications from lead forms on the website decreased by 10%;
The total number of applications from the site increased by 50%.
Conversion to interaction was 2 times higher than expected. The number of applications from lead forms decreased because users left applications in Carrot quest tools. As a result, the total number of leads from the site increased by 1.5 times without attracting additional traffic. The test proved the effectiveness of Carrot quest.

Next I will tell you about the results of the most successful mechanics for 3 months.